Women and Franchises: how to pick the best one for you

Every woman is unique. If you have made the decision to be self-employed, but are still mulling your choices, consider opening a franchise. The multitude of possibilities out there means that there is bound to be a franchise that’s right for you and reflective of your unique personality. There are many steps to think about, so let’s dive right in.

 

What kind of franchise opportunity should you choose?
As a woman choosing the best opportunity to pursue, maximize the benefit of your point of view- the woman’s point of view that is. There are plenty of business avenues where your perspective as a woman gives you a competitive advantage. From automotive maintenance to home maintenance, women have their own perspective on researching and buying a product or service. Utilize this and your sales will benefit as a result.
Some of the specific franchise areas that would benefit from a woman in charge are:

Women’s fitness;
Women’s dietary supplements;
Women’s health products or services;
Fashion retailer;

The list above is intended to get your ideas flowing. Knowing what a woman wants with regard to certain products is a valuable viewpoint for most business ventures, so take this knowledge to the next level with the following step.

 

Stick to your strengths!
Next, consider your strengths and abilities. You want to match your talents and interests with the franchise that makes the most sense for you.

 

Consider these questions:

Is there an area in which your friends always ask you for advice?
Did you gain expertise or a skill-set in a previous job?
What are your interests and passions?

 

Keep your strengths in mind when shopping for a franchise. You want to be in a business that you enjoy and will stick with.

Make a list of your top 5 choices, and then contact them -
Contact the franchisors (the owners selling you the franchise rights) that interest you the most. Emphasize any management and sales experience that you have. Making sales is the heartbeat of any franchise, so align your passion for the product with your previous experience and skills.

 

Balance –
If you have a family or other responsibilities, look into franchise opportunities that allow you to better balance the work and home aspects of your life. A franchisor should help you establish whether opening a store an acceptable distance from your home is feasible. Business planning and education are part and parcel of buying a franchise, and the franchisor should help you in this regard.

 

Startup cost and experience-
Each franchise has a cost to buy into the opportunity. Evaluate your top choices, keeping in mind the amount of your initial investment. Ask about how other franchisees are faring, sales-wise. This will help determine the length of time it may take to get back your investment, as well as giving you a snapshot of the health of the company. A strong record of sales will help reduce your risk. Remember to ask the franchisor about any previous experience that is required.

 

Get Started -
Prospective entrepreneurs have many resources at their disposal. Businesses ranging from unique candy and fashion retail to educational services and tax preparation await those women motivated to become successful owners of a franchise. To learn more about these and other franchise opportunities available, please visit www.franchiseclique.com.

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