Relentless Marketing: Online Marketing & Lead Generation

The world is flat.

We are linked, irrefutably, via the Internet, and you cannot afford to not be using the World Wide Web to your lead generation and marketing advantage.

Lead generation is important. No matter how successful your business, finding new customers is an every day objective. About a month ago, we briefly discussed the different methods that firms use to generate leads. Today, we delve a little deeper.


Online marketing is the most effective and the most widely recognized lead generation method. Online marketing involves generating leads using organic search engine results, paid search engine results, webinars, online newsletters, banners, portals and online directories to produce leads. Your choice of implementation should reflect your lead generation needs, the culture of your business and the demographic base of your customers.The key to online marketing’s success is its chosen operating medium: the Internet.

50 years ago, most people worked a standard 9 to 5 schedule. Today, this is not always the case. Though traditional work schedules remain, many people work from home, work multiple jobs or simply have schedules that don’t fit within your business’ hours of operation. To that end, the Internet’s around the clock availability makes it a perfect platform for lead generation; if you’re online, you’re available whenever the lead is available.


Another benefit of online marketing and its close ties with the Internet is its enhanced visibility. “Between the dawn of civilization though 2003 5 exabytes of information was created,” said Eric Schmidt, former CEO of Google. “Now that much information is created every 2 days.” We are inundated with online content. Many of us check our email first thing in the morning and right before we go to sleep. With so much of our attention online, you cannot afford to exclude online marketing from your lead generation strategy.

The Internet's around the clock availability makes it a perfect platform for lead generation.



Tune back in for part two next week; we’ll go over each online marketing technique and how to use it effectively.