For those who’ve chosen a career in providing healthcare to seniors, the headache of accounting is one ailment many are unprepared to handle. As the first of the baby boomers begin to retire, it’s one aspect of the industry senior care professionals can’t afford to ignore– unless they work for ATC At Home.
ATC At Home is the only business opportunity (soon-to-be franchise) in the senior care sector that provides complete and total administrative support to its business opportunity owners. ATC assumes all payroll, accounting, and workers compensation responsibilities. Instead of worrying about balance sheets, payroll taxes and administrative concerns, employees concentrate on growing their ATC At Home business.
“We’re in a very competitive and crowded sector because of growing demand,” explains Oliver Harlow, Vice President of Franchise Development for ATC At Home. He predicts the demand for senior care healthcare services to not only continue but to also expand over the next several decades.
At the expense of additional franchise developments, ATC will offer the largest protected territories in the senior care industry. While the industry norm is 200,000 – 250,000 total population per territory, ATC’s will be 500,000 total population per territory.
Harlow has been involved with senior care franchises for over 9 years and with ATC since the beginning of 2011. Over the past year, Harlow has helped the business opportunity prepare for its soon-to-be franchise status, which the company is expected to officially have within the first few months of 2012. For now, Harlow and ATC are perfecting company structure systems, and finalizing manuals.
Oliver Harlow’s dedication to ATC and senior care is personal. When Oliver was 22 years old his father was diagnosed with terminal brain cancer. He, his mother and his younger sister cared for him until his death 10 months later. A few years later, Harlow’s grandmother suffered a stroke during her visit to his family over Thanksgiving. His grandmother suffered partial paralysis. Following her rehabilitation, Oliver cared for his grandmother until she sadly passed away a year later.
“This is a rewarding industry,” Oliver reminds me. Once ATC is officially a franchise, he’s eager to recruit franchisees who share his enthusiasm for helping others. “Natural-born networkers, relationship builders, outgoing and people-oriented types who come from a selling and people management background,” are ideal for ATC’s business model he says. Of course, the ideal future franchisee will also have the capital to start the franchise and also the means to support themselves as the business is on its first legs. “You can’t throw your last dollar into it,” says Harlow.
When speaking about the future, Harlow is excited. Though he’s never been a franchisee, he’s always been, “attracted to the opportunity of building from scratch” but feels his “strengths are better suited to a corporate environment.” Oliver’s past positions with senior care franchises have been rewarding and he’s looking forward to helping more people “find and realize their goal of business ownership.”