Tag Archives: marketing tips

Marketing to the “20-Somethings” of the World

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I have been reading recently about a hot topic in marketing and advertising – targeting the Millennial generation. Who is the Millennial generation, you may ask? While there has been some debate over when the generation starts and stops, generally, it is considered those born between 1977 and 1995. Larger than the baby boomers’ 76 million, there are an estimated 80 million Millennials in this group of 18 to 34 year olds.

So from a marketing perspective, how do we target this generation of people ranging from college students to young parents? First off, we must recognize that most Millennials are technology dependent. There are several tips that Susan Glosby from FIT4MOM offered in this past month’s issue of Franchising World magazine offers some advice.

1. Offer ease of access to your information

Most Millennials use their smartphones and other similar electronic devices to access webpages. Make sure your website is mobile-friendly and is easy to read for those accessing info via a smartphone. Additionally, make sure you have all the information people are seeking on your site – contact information, sales information, costs of goods – if they can’t find it quickly, they may take their business elsewhere.

2. A sense of involvement and purpose

Millennials are said to care about the purpose and identity of the brands they support more than generations of the past. What does your brand do to make the world a better place? This generation wants to know. Do you promote local volunteering with your franchisees and employees? Do you help educate your community? Do you donate to certain causes as a company? They want to know those things, and are more likely to be a repeat customer if your ideals are in line with their own.

3. Peer value

Use social media to provide peer endorsements! Millennials have the sense that when using technology, they are never truly alone – their peers are always with them. Having Instagram tags, a Facebook page, a twitter account, allows this generation to easily do some of the advertising for you among their friends.

 

What other ways can we appeal to our 20-somethings? Leave your marketing tips in the comments below!

Being Mobile-Friendly and Why It’s Important

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Mobile communication is now an imperative part of a business’s marketing strategy. People are using smart phones and other mobile devices now more than ever. They are using their mobile technology to find shops, restaurants, and services in their area, and it’s important that when they search, they find your business.

If your website is not mobile-friendly, it will most likely lose you business. Anyone searching your business from their smart phone wants to quickly and conveniently access your contact information, purchase your products, or both. If the customer can’t find information, or the layout of your site isn’t compatible with his or her technology, they may become frustrated and bring their business elsewhere.

Additionally, your emails and newsletters must also be mobile-friendly. If people are reading your communications on-the-go, they want to be able to read the email free of excessive scrolling, pinching, and squinting at their touch-screen device. An annoying-to-read email will quickly be sent to the trash bin, or worse, unsubscribed from.

By creating a shorter, more condensed version of your website for mobile-users, you keep current customers happy and new customers coming. You can find more information about making a mobile friendly site in Franchising World’s current online magazine, found here.