David Schwartz of Franchise Clique Announces New Daniel Island Headquarters to Accommodate Increased Growth

Charleston, SC (May 31, 2018)— Franchise Clique, LLC, a leading franchise recruitment and lead generation company serving the franchise industry, today announced it has moved into new corporate offices at 133 River Landing Drive in Daniel Island’s growing business district to accommodate rapid company growth.

Franchise Clique was founded in 2009 in Charleston, South Carolina. The company offers lead generation and business development services for franchises and businesses of all kinds. It is privately held and boasts that its leadership team has decades of combined experience in lead generation.

Franchise Clique, LLC New Corporate Headquarters

“Going into our tenth year this is a monumental time for Franchise Clique and is the start to large company improvements that have the staff and customers eager to benefit from the unique opportunities this expansion provides,” said Franchise Clique Chief Executive Officer David Schwartz. “Franchise Clique’s new office space provides an updated and healthier work environment for existing and incoming employees while also leaving room for even greater company growth in the future.”

The new space reflects Franchise Clique’s proactive company goals that are meant to bring customers top-notch service while maintaining a high level of efficiency.  The new location is near Daniel Island’s public dock and walking/biking trails which are walking distance from multiple restaurants and shops.  The new office provides each employee with a personal office space which is a drastic improvement from the cubicle-style space from before.

Franchise Clique CEO Honored with Another Entrepreneur of the Year Nomination

David Schwartz, owner and CEO of Franchise Clique, will attend this International Franchise Association’s annual convention in San Antonio, Texas February 20-23, 2016 as an Entrepreneur of the Year Award nominee.

The Entrepreneur of the Year Award recognizes those individuals who possess the leadership and management skills to create a successful business enterprise through franchising. The award also celebrates those who make great strides to improve the franchise industry as a whole.

Schwartz, who was also nominated in 2013 and 2014, will attend the convention along with other key members of Franchise Clique’s leadership team including Guy Norcott, Chief Operations Officer, and Melissa Maxwell, Director of Sales.

“For the most part, we interact with our clients long-distance over the phone and through e-mail,” explains Norcott, “The IFA convention allows us the chance to connect with each of our clients in person.”

“It just an honor to be continuously recognized,” said Schwartz, whose company executes lead generation and online advertising campaigns for over 500 different brands. This exciting news comes just after a win for the Vendor of the Year Award at the Franchise Brokers Association’s annual conference and expo in Orlando last month.

The Healthy Psychology of Franchise Relationships

Franchising World Magazine recently wrote a piece on the healthy psychology of franchise relationships. The author Greg Nathan focused specifically on the how franchisees and franchisors feel about being legally and commercially connected, “It incorporates trust, commitment and the informal expectations people have of each other. We would call this the “psychological contract.” Nathan expresses that this psychological aspect of the franchise relationship can be a potent source of competitive advantage by those who recognize its power, as well as a source of misery for those who deliberately or inadvertently ignore it.

Nathan says that in order to achieve a healthy franchise relationship, there must be high levels of franchisee advocacy, commitment and engagement.

The team of psychologists at the Franchise Relationships Institute has been studying the factors that drive advocacy, commitment and engagement for more than 20 years. Nathan’s article includes the entire seven principles (which we encourage you to check out here), but we have chosen three of our favorites:

  1. Leadership messages should be focused on promoting optimism. The franchisor has an important role to provide franchisees with a sense of confidence in the future. Optimism drives positive attitudes, and in return, positive behaviors. Despite businesses facing significant marketplace or commercial challenges, many have managed to maintain healthy franchise relations because franchisees have confidence that their franchisor is taking them to a better place.
  2. The way in which changes are introduced is extremely important. A poorly managed introduction of new initiatives is said to be a common source of franchisee dissatisfaction. The loss that comes with change, financially, or with identity, status, certainty, convenience or relationships. Communication is key during these times of change, and will impact franchisee commitment to change.
  3. It is important to encourage connection and pride. A sense of belonging is a string that extends through seven of the principles that the Franchise Relationships Institute offers – not surprising given that the simple need to belong is a powerful human instinct. Having a sense of connection to the brand and culture, networking with other franchisees, and interacting with customers and staff is powerful for the business. The way group meetings and conferences are structured is important as they should maximize small group interaction, allowing people to get to know one another.

Franchise Profile: OxyMagic Carpet Cleaning

OxyMagic carpet cleaners provide excellent carpet cleaning services.  Each carpet cleaning franchise is individually owned and operated by people that are passionate about clean carpets.  Throughout the lifetime of your carpet, the fibers are subjected to the day to day under-foot grind of typical household spills, dirt, children, pets and after a while it can all take its toll. OxyMagic uses the power of oxygen to clean a wider spectrum of soils that other cleaners may not get out. With the OxyMagic system, average dry time is reduced to 30 to 90 minutes, which eliminates the chance for old stains to return and for mold and mildew to form.

OxyMagic’s NaturesWay® cleaning solution and process provides a healthier home environment from common household contaminates. OxyMagic feels that its responsibility is to the environment, and to its customers. The company’s first  thought is to safe guard the environment while maintaining the highest quality of cleaning for our customer’s carpets, rugs, and upholstery. The company only uses safe solutions and strives to maintain a reasonable price for a superior service to its customers.

OxyMagic is also dedicated to its Franchise owners and are looking to expand within the franchising industry.

Franchise Opportunity
You now have the opportunity to own your own business in an affordable franchise featuring this EXCLUSIVE carpet cleaning system. If you’ve ever thought about owning an affordable franchise with the backing of a long-standing nationwide company there will never be a better time than RIGHT NOW!   Because of our exclusive Oxygenated Carpet Cleaning System…

You can own…
Your own Oxymagic Franchise and have a protected market to grow a database of good profitable repeat customers. By using OxyMagic’s “working on your business model” you will find out how easy it is to have one, two or even three carpet techs working for you everyday while you enjoy the financial freedom to live your dreams.

Which Means…
You own a rewarding business and not a job. This also means that you can get in on the Oxymagic ground floor opportunity.
• See for yourself the power behind our marketing niche and unique selling proposition to your potential clients.
• See for yourself the income building potential of repeatable residential cash business.
• Get fully trained on our unique Oxygenated Extraction Carpet Cleaning System.
• Leave with a vast wealth of knowledge and proven model to build your own Oxymagic business in your city.

Interested in learning more? Check them out over on our site here!

Perks of Being a Gymboree Franchisee!

For over 30 years, Gymboree Play & Music’s carefully crafted programs have been helping both parents and children to grow young minds. The company has continually developed classes and program content to incorporate cutting edge learning and fitness activities. They strive to bring fun, creativity and friendship to both customers and franchisees alike.

There are more than 700 Gymboree franchises in over 40 countries. As the creator and leader in interactive children’s play, music, art and development programs, Gymboree Play & Music built a business system with an unequalled reputation. The company’s unique approach has created a loyal customer base that continues to grow worldwide. Gymboree franchisees also have the advantage of being part of a rapidly growing Gymboree brand. Gymboree is quickly expanding in U.S. markets and opening new franchises all over the world.  Some existing locations are also for sale.

Want the details?

Key markets are available in the US and internationally.

Gymboree Play & Music Center
Franchise Fee: $45,000
Royalty: 6% of gross receipts
Estimated total investment: $126,000-$270,950

Gymboree Metro Play Center
Franchise Fee: $25,000
Royalty: 6% of gross receipts
Estimated total investment: $77,000- $178,350
If you are interested in learning more, contact us here.

Marketing to the “20-Somethings” of the World

I have been reading recently about a hot topic in marketing and advertising – targeting the Millennial generation. Who is the Millennial generation, you may ask? While there has been some debate over when the generation starts and stops, generally, it is considered those born between 1977 and 1995. Larger than the baby boomers’ 76 million, there are an estimated 80 million Millennials in this group of 18 to 34 year olds.

So from a marketing perspective, how do we target this generation of people ranging from college students to young parents? First off, we must recognize that most Millennials are technology dependent. There are several tips that Susan Glosby from FIT4MOM offered in this past month’s issue of Franchising World magazine offers some advice.

1. Offer ease of access to your information

Most Millennials use their smartphones and other similar electronic devices to access webpages. Make sure your website is mobile-friendly and is easy to read for those accessing info via a smartphone. Additionally, make sure you have all the information people are seeking on your site – contact information, sales information, costs of goods – if they can’t find it quickly, they may take their business elsewhere.

2. A sense of involvement and purpose

Millennials are said to care about the purpose and identity of the brands they support more than generations of the past. What does your brand do to make the world a better place? This generation wants to know. Do you promote local volunteering with your franchisees and employees? Do you help educate your community? Do you donate to certain causes as a company? They want to know those things, and are more likely to be a repeat customer if your ideals are in line with their own.

3. Peer value

Use social media to provide peer endorsements! Millennials have the sense that when using technology, they are never truly alone – their peers are always with them. Having Instagram tags, a Facebook page, a twitter account, allows this generation to easily do some of the advertising for you among their friends.

 

What other ways can we appeal to our 20-somethings? Leave your marketing tips in the comments below!

Franchise Profile: Baskin Robbins

Are you looking for a cool franchising opportunity?

Named “#1 Ice Cream & Frozen Treat Franchise” by Entrepreneur Magazine, Baskin-Robbins is the world’s largest chain of ice cream shops. Baskin Robbins has developed over the years to  offer ice cream and frozen desserts with creative cones, unique cakes, specialty desserts, frozen beverages and take-home treats. They also offer BRight Choices®, a line of better-for-you options including fat-free, dairy-free, no sugar added and light ice creams.

Reasons to Invest

  • Simplistic operations with convenient operating hours
  • Multiple revenue streams – in-store, take home, cakes and beverages
  • 95% brand awareness with a multi-million dollar national advertising program
  • Flexible real estate options
  • First-rate product innovation and new product pipeline
  • World-class training and support

Baskin Robbins can be opened in a traditional storefront with a floor plan usually between 800-1,500 square feet, or in non-traditional venues such as gas and convenient stores, universities, airports, mall food courts, and stadiums. To learn more about Baskin Robbins and available franchising opportunities, check out Baskin Robbins over on Franchise Clique.

CarePatrol Franchising System Grows

CarePatrol, the pioneer of the senior living placement industry, recently bought their competitor, Assisted Transition. CarePatrol, founded in 1995 by a social worker after observing the personal trauma experienced by a family whose loved one had been placed in the wrong type of assisted living facility, today helps families make safe choices for their loved ones across the United States.

The recent deal will give CarePatrol approximately 150 franchises by the end of the year, after converting about 60 into the CarePatrol system. CEO Chuck Bongiovanni is excited for this purchase and transition for the company. With his social worker background, he prides himself in using the social work model to clients at CarePatrol. Client phone calls are answered by Master’s level social workers, rather than “the typical call center employees.”

Franchisees must receive their national certification as a certified senior advisor to maintain their franchise license. The purchase makes CarePatrol 10 times larger than their nearest competitor in the assisted living placement industry.

Want to learn more about CarePatrol? Learn more over on our site!

Traditional Media and Content Marketing

It probably comes as no surprise that the printed newspaper and magazine industries are shrinking. Less and less people are reading printed articles, and more and more are turning to online media for their news. It is interesting to learn in recent studies that the trust of your targeted audience may be diminishing as well. Recently in a Gawker.com article, an executive from Chipotle said that Millennials “are skeptical of brands that perpetuate themselves.”

There is a decreasing number of future customers who have no desire to see commercials or ads that they don’t believe are true. Traditional marketing strategies as a whole just don’t seem to be getting the job done anymore when it comes to younger generations. With social media, we are bombarded daily with a surplus of news, opinions, and advertisements. The key to successful public relations strategies now is understanding what to share and how to share it.

Which leads to content marketing.  Content marketing is created when a company develops its own content in the form of articles, blogs, or videos featuring the business. The content must be professional, honest, and not self-serving. Bloggers, specifically, are becoming increasingly credible and popular influencers and can help drive products while not appearing as self-promoting as other forms of advertising.

What is your business doing to reach you target audience? Leave comments below!

How Creative Initiatives Can Fuel Growth

Through challenging economic times, franchisors have developed new ways to fuel growth and development in their business. When it comes to finding qualified, well-funded prospects for franchising, usually portals, franchise consultants, and advertising & networking all are strong factors in growing a franchise. Lead-generation sites, like Franchise Clique, play a huge role in connecting qualified clients to franchisors and consultants. Beyond these necessary tactics, franchisors are branching out further, and bringing creative ideas to development.

From the patterns I’ve observed, this is happening in several ways. Parent companies of franchising brands are now taking new approaches to their stores – in locations that offer opportunities for food-court style eating, such as hospitals, malls, and airports where normally one brand would be placed in a store, developers are bringing three or four of their brands to the same location. Both dual-brand storefronts and co-branded store partnerships are certainly on the rise in the franchising market. Providing two goods or services in one location offers customers more of a variety, and targets a wider range of customers altogether.

In addition to multi-brand locations, I continue to see a growth in social enterprise within the franchise industry. Non-profit organizations such as Affordable Homes of South Texas, Inc., Dale Rogers Training Center, and the National Christian Foundation are all teaming up with major franchises like Great Clips, Papa Murphy’s, and Blimpie, bringing franchisee profits straight to these organizations.

These partnerships are doing well because they solve fundamental issues that both franchisors and non-profits face. On one hand, franchisors benefit because they are launching a new location, which is owned and managed by a non-profit group that possesses strong and favorable community reputation, while on the other,  the non-profit benefits because it is buying into proven concepts and corporate office teams who are invested in their success. It truly is a win-win.

What are other ways you have seen franchisors creatively fuel growth? Leave your comments below!

Three Tips for Growth in a Sluggish Economy

  1. LEADERSHIP IS PRICELESS.
    Any growing business needs a strong leader. This holds true especially when a business is struggling. Senior management should play on the strengths of other team members to reinvent old ways and pull from outside sources to evaluate what is and what is not working. As a leader, it’s important to be transparent and honest about the financial stability of the system, yet remain optimistic that positive changes can be made to face economic conditions head on.

2. ACT LOCALLY
National and global goals are certainly something to aspire to; however, market share is won at the local level. A successful and motivated franchisor helps franchisees get active with local businesses, schools, and charitable       organizations. Having a strong brand in a local market can build reputation and lead to potential growth opportunities.

3. LOYALTY IS EVERYTHING
Customer loyalty is crucial during tough financial times. Along with a high-quality product, it is just as necessary to give your customers an awesome experience, consistently. To provide loyalty incentives to your customers is a win, win. For example, this year, the Marco’s Pizza franchise received more than 27 percent of new restaurant applications from Marco’s Pizza customers. Additionally, 30 percent of applications came from referrals of existing owners who sought to share franchise opportunities with ambitious entrepreneurs.

Thanks to Franchising World Magazine‘s January issue for some of this week’s content! Check out more here!

Handling Change In Your Business

Whether you are a current franchisee, a future franchisee, or even just a fan of our blog, chances are that you have experienced major changes in your workplace. Changes can cause great anxiety, especially if you are forced to adjust the way you have always approached a situation. Changes in process are often the best way to enhance productivity in business, yet the transition can prove to be troublesome.

I wanted to take this week’s post to discuss dealing with change and the growth contained in the process of change. Most of us operate under the illusion that life remains constant, but in reality, it is always changing. Your business, if it’s growing, is always changing, too.

Based on a study by the Center for Creative Leadership (CCL), the number one issue facing senior leadership today is “dealing with complex challenges.” Furthermore, studies say that the number one most important competency in shortest supply today is dealing with change. The CCL defines challenges as problems that:

  1. Lack a clearly defined solution
  2. Remain beyond an individual’s or single group’s ability to overcome
  3. Have significant strategic, cultural, environmental, and marketplace impact
  4. Create a paradox of reflection and action
  5. Render traditional solutions ineffective
  6. Demand flexibility and agility as challenges shift seemingly overnight

Being open to change and the lessons within change is no small task. Positive change requires letting go of old patterns and taking a fresh approach. In business, and in life, we must go beyond our preconceived ideas. We have to embrace, rather than resist, the change.

Change in an organization calls for a great deal of communication, specifically from the leaders in the group. What are some important lessons that you have learned about change from your business? Leave comments below!