Upside Group Consulting is this week’s featured blog post! Upside Group provides step-by-step coaching and consulting to franchisors seeking to increase franchise units sold by developing a solid branding platform. This week, as our guest bloggers, they talk about their top 3 franchise picks for 2014.
The Top 3 Franchises of 2014
From fitness to frozen yogurt, the franchise industry has always reflected the ever-popular trends that permeate the business world. And while some concepts seem to last longer than others, it should come as no surprise that it can be hard for many business owners to decipher which trend is lasting versus which is simply fleeting.
While unfortunately, there’s no foolproof plan, there is a way to test the franchise waters: by looking to this year’s most successful franchises businesses. Selected from the Entrepreneur 2014 Franchise 500, here is a list of three of the year’s top franchises – and just what exactly you can learn from them:
1. Anytime Fitness: Anytime Fitness combines access with affordability to appeal to both customers and employees alike. From New Year’s resolutions to a multitude of 24-hour locations, gyms like Anytime Fitness successfully capitalize on the growing trends of health and convenience.
2. Hampton Hotels: Coming in at number two, Hampton Hotels places an impressive emphasis on fostering a franchisee support system. With ongoing support offered through use of newsletters, meetings, and security procedures, in addition to a multitude of marketing support, Hampton Hotels works hard in every aspect of its business plan to promote franchisee success.
3. Subway: Since 1965, the successful sandwich shop has transformed itself into a powerhouse thanks to an emphasis on solid marketing. By taking advantage of a wide variety of different tactics – from spokespeople to healthy living initiatives – Subway combines the ease and convenience of a fast food establishment with the attractiveness of an on-the-go lifestyle.
Whether your franchise has been growing steadily for years or you’re just beginning to consider the idea of expanding, by looking to this year’s top franchise businesses, you can take away a series of important lessons that can help you find success – from management to marketing.
Learn more from 2014’s top three franchises by contacting an experienced franchise consultant at Upside Group today.