Category Archives: Blog

All Franchise Clique blog entries.

What People Have to Say About FranServe Franchises

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Questions about what it’s like to be a FranServe franchisee? Read what real franchisees had to say about their business relationship with the  franchise consultants.

 

“I was introduced into the Franchise Consultant idea from a personal friend who knew my strengths and mentioned looking into it.  I never realized there was such a thing.  I made my calls and became very impressed with the overall business model of becoming a Franchise Consultant.  It would allow me to utilize all of my past professional experiences.

The result has been extremely rewarding.  It is the most enjoyable job I have had in my professional career.  The economic times brings new meaning for those who are tired of job changes every 2.5 years and not finding another for another average of 40 weeks, per the US Department Labor of Statistics.  There are more businesses and franchises that bring unique and proven business models to investors who want to own their own business.  As a Franchise Consultant I am able to assist those looking for a career change.  Many times my clients have called and thanked me to put them into a new career that has made such a positive impact in their lives.”

– Dick Humphrey, Silverthorne, CO

 

 

“I have been a franchise consultant for just over two years.  Previously I owned a computer franchise for around 9 years and while having a lot of success with it I became interested in helping others get started and help them find similar success.  When I found out about franchise consulting I knew it would be a great fit for what I wanted to do.  Within two months of getting started I closed a deal worth $50K in commission.  I’ve been enjoying it ever since.  I enjoy the freedom I have while doing this and for an entrepreneurial person like myself, I feel like this provides me with the entrepreneurial playground I was looking for.  What I have learned over the last two years is absolutely invaluable.  I feel like I’m on the cutting edge of the franchise industry.”

– Jamie Smid, Waterloo, IA

 

 

“I have been a Franchise Consultant for almost 3 years now and it continues to be one of the best decisions I have ever made.  I was introduced into the world of franchising back in 2005 when I began doing franchise sales for a home care franchise company.  I had never really heard of franchise consultants before and realized very quickly their value to Franchisors.  Consultants made my job easier, because I knew they were only sending me qualified candidates.  In 2009 I made the leap to consulting and haven’t looked back.  It has given me everything I need in a career, great money, flexibility and joy in knowing I am helping people find the business of their dreams.”

– Vicktoria White, Atlanta, GA

 

 

“I had thought seriously about owning my own business for a long time. I had some prior experience as an owner a few decades back. I had owned a restaurant with another partner back in the late 1980’s for five years; unfortunately it was not a franchise.  To make a long story short, I studied franchise business options for about a year before I finally made my decision to become a Franchise Consultant. I had looked at many different brand categories but in the end, franchise consulting really seemed to be a great fit for me overall.

I signed my agreement in October, 2010. I resigned my prior job and went at this full-time and whole heartily. I set specific goals and worked diligently at achieving those goals.  I closed my first deal, put money into my bank account, January 2011. My second deal closed in March, 2011. That second deal returned my entire investment and more and I was already into the black. I finished my first full year well ahead of my initial monetary goals that I had set. Being your own boss certainly gives you a lot of flexibility and enables you a much better life style than working for a corporate office. I just hated having someone else’s thumb on my head, relentlessly pushing for results. I love being my own boss and that feeling is even greater knowing that my earnings are higher than I had ever earned in the past.   I am very happy with the decision I made to move forward and become a franchise consultant. It was one of the best decisions I have ever made for myself.”

– John Fretty, Casselbury, FL

 

 

“My name is Susan Fraize and I have been a franchise consultant for over 9 years.  I enjoy every minute of my “professional choice”, made in 1996, to leave the education field, after having spent 13.5 years as a teacher and administrator.

My background includes a BA in Elementary education, a MS in School Administration and an ED. S. in School Administration.  I was an Elementary Educational Administrator at the age of 26 and continued for 10.5 years as a principle.

One I decided to leave the education field I chose to work in the franchise field as a consultant.  I he found the experience to be ever-changing, enjoyable, and financially rewarding.  I work from home, set my schedule, thus; I have created a “life-style” which meets the needs of me and my family.”

– Susan Fraize Carmel, IN

 

 

“I spent a lot of time in the corporate world and I also owned several traditional brick and mortar businesses.  I did well, but I got tired of all the long hours and all the costs involved in running those types of businesses.  Before I decided on becoming a Franchise Consultant, I researched quite a few businesses.  Franchise Consulting was the only business that satisfied all my criteria:  a fast growing, recession-proof industry, a low investment, low overhead, high income potential, time flexibility, professional clientele, and fulfillment from providing a valuable service to many people.  I have been very pleased with my decision.   I achieved a six figure income in my first year, and I have tripled my income since then.  Also, I have much more control of my time and I feel a great deal of satisfaction from helping other people achieve their goals.”

– Michael Reis, Norcross, GA

What the Olympics Can Teach Us About Franchising

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The world’s best, strongest, fastest, and most talented athletes are competing for personal glory on the world’s most public stage: the Olympic Games. Behind the fanfare, sponsorships, and medals lie years of hard work, sacrifice, and standing on the shoulders of your supporters.

 

As a franchisee, your business is your Olympics. While you may not find yourself on a podium decorated with a bronze, silver, or gold medal at the end of each day, your customers, employees and franchisors are judging your performance.

 

The Importance of Passion

Take a page out of an Olympic athlete’s book: passion is paramount. How else could you dedicate 20 years of your life, as Michael Phelps has, to hours and hours of training? To not watching your favorite television show? To not ordering dessert? The only time that sacrifice doesn’t feel sacrificial is when what you stand to gain is greater than what you are forgoing. That, and when what you’re doing still feels like fun.

 

Olympic athletes are often quoted pre-and-post event on the importance of, “going out and having fun.” Without some semblance of fun, the hours in the gym, pool, or at your business, would be unbearable. That’s why when choosing a franchise concept it’s important to be truly interested in or passionate about the business you’re about to buy into. Franchise agreements are written in terms of years. Most are between 10 and 25 years. Can you imagine doing something you don’t really like for so long?

 

What It Means to Be a Part of Something Larger Than Yourself

 

There’s something to be said for being a part of something larger than yourself. Recognizing your place as part of the whole (as opposed to the whole) can be humbling and empowering.

 

As a business or franchise owner your importance is obvious. Without you there wouldn’t be jobs for your employees or services and products for your customers. Then again, if it weren’t you it would be somebody.

 

Embracing this reality and mentality can make you a better manager and franchisee. When you accept that your role, while important, exists only thanks to your franchisor, your customers and your employees, it’s easier to be more appreciative of how your business truly works.

 

Furthermore, realizing your place in something bigger serves as a reminder that you are responsible to and accountable for others—an important inspiration for staying true to your endeavors when you lose sight of your goals. Perhaps this is why Olympians become so overwhelmed with emotion; they see they represent more than just themselves.

 

The Importance of Support and Guidance

Regardless of what you may believe, we all stand on the shoulders of those who have come before us—and thank goodness for it! The experience and knowledge of others is invaluable whether you are an Olympic athlete or a franchisee.

 

Can you imagine going to the Olympics without the guidance or tutelage of a coach? Can you imagine becoming a business owner without support from your family or friends? As a franchisee, you not only have the support of your friends and family, you have the support of a network of franchisees and franchise support systems designed to make you and keep you successful! While your personal and financial preparation is your responsibility, you are not without resources or guidance.

 

 

 

Q&A with Stan Friedman of Tutor Doctor

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Where are you from? How and why did you become involved with Tutor Doctor? What does your job entail?

A native New Yorker, but an Atlanta transplant since 1989.

I became involved with Tutor Doctor because it is a brand who’s time is now!  Low barrier of entry,  real estate, high margins, much needed service.  All of the stakeholders win with this brand.  Franchisees, franchisor, and the families in the communities that we serve.

I am the Vice President of North America Franchise Development.  I oversee a team of professional franchise recruiters and manage our relationships with our franchise marketing partners and brokerage networks.

As a member of Tutor Doctor management team, what’s the most rewarding part of being part of a franchise? 

Being part of a dynamic and passionate leadership team is personally, very rewarding.  It is great having a peer group that shares the same vision, values and ethics.

Quickly describe the franchisee selection process to me. What do you look for in a franchisee? Do you have a profile in mind?

There is nothing quick about our process.  We very carefully and methodically work with our candidates to be certain that both sides of their brains are fully engaged in what it takes to successfully operate a Tutor Doctor franchise.  Many times the applicants are tutors or teachers, which can work out just fine, but the profile is more of a marketing and networking professional that can manage multiple relationships: tutors, families and other members of the community, with whom our franchisees do LOTS of cross promotion.

What can we expect from your franchise concept in the years to come? What can we expect from the children’s education industry in the future?

You can expect continued, sustainable growth.  The need for the services that our franchisees provides is a growing segment.  Kids unfortunately get less and less attention as education budgets get slashed in tough times.  We pick up lots of that slack for families that want the very best for their children.

How extensive is the training for your new franchisees? Do you try and develop personal relationships with them?

Franchisee training is intensive.  There is a 50 hour pre-training curriculum that is followed by 6 intensive days in the classroom and in the field at Home Office.  Following that, there is ongoing e-learning and actual mentoring with high level producers that spend two weeks with our new franchisees shadowing them in the mentor’s territory and then two weeks of the mentors working with the new franchisees in their territories.  Personal relationships are a cornerstone of the Tutor Doctor culture.

Do you provide ongoing support? If yes, how so?

Would you expect anything less from a professional franchise organization that is focused on tutoring?  We provide ongoing multi-media e-learning programs, support coaching calls, conferences and seminars throughout the calendar year.

How’s business? Is Tutor Doctor growing?

Growth is explosive.  We are one of the fastest growing brands in one of the most explosive market segments.

 How was the idea of starting Tutor Doctor conceived? 

About 10 years ago we had a simple idea and a desire to make a difference.  We wondered why parents had to adjust their family’s busy schedules and drive half way across town, just to put their kids into another classroom with more kids, when in fact it was the classroom experience that their child was stuggling with in the first place.

How has the recession affected sales and growth? 

Parents may cut back on their “Fourbucks” in tough times, but will not cut back on services for their kids.  Strangely enough, parents will spend less with Tutor Doctor for a more personal, custom tailored experience for their kids and we come to the home, as opposed to paying more and receiving less at a learning center.

You’ve got tremendous business and franchise experience. What’s some advice you’d give those who are beginning the franchise selection process? What would you tell someone who’s in a management position like yours in terms of advice? 

Begin with the end in mind.  Do your introspectives on drives you… what would you do with your time if you didn’t have to earn a living working.  Seek your passion and make a go of owning your business doing what matters to you.  As for what I would say to others in positions like mine, believe in your concepts and the opportunities you are representing with all of your heart.  You are helping people make life changing decisions.  Make it about those that you are serving.  Help the right people, at the right times, for the right reasons and everyone will win.

Is Tutor Doctor involved in VetFran? Does Tutor Doctor provide any financial incentives for veterans?

We are very engaged in VetFran and have active programs to encourage returning veterans to join us.

 

ABOUT TUTOR DOCTOR:

Tutor Doctor was founded in 1999 as an alternative to the “one-to-many” teaching model most extra-curricular learning centers offer by providing a personalized one-on-one, in-home tutoring service to students.  The company quickly grew and in 2003 turned to franchising as a way of expanding the company’s impact and meeting the vast market demand.  Now with offices internationally in Canada, the United States and the United Kingdom, the Tutor Doctor vision is becoming a reality as the lives of students and their families are being positively impacted throughout the world.  Tutor Doctor is affiliated with the National Tutor Association (NTA) whose mission is to foster the advancement of professional and peer tutoring, support research into best practices and standards for all tutors, support tutor training, advocate for tutor certification, and uphold the NTA Code of Ethics.

About Stan Friedman

Stan Friedman is a Certified Franchise Executive specializing in franchise development for more than 23 years. He has held leadership and executive positions including Senior VP of FranConnect, a franchise client conference, Executive VP and partner at Wing Zone, Executive VP at WSI Internet, ERA Franchise Systems and Prudential Real Estate Affiliates.   Friedman is a founding Board member of The International Franchise Association’s (IFA’s) Diversity Institute, where he has served as First Vice-Chair since its inception.  In 2011, the International Franchise Association honored Friedman with its Ronald E. Harrison Diversity Award, previously awarded only seven times in the IFA’s 52 year history.  Friedman also chairs the advisory board of the Professional Athlete Franchise Initiative, (PAFI) collaborating with IFA and its members to bring soon-to-retire professional athletes to a new playing field, that of franchise ownership. Now, Friedman has expanded his professional profile to include Tutor Doctor, a one-on-one, at home tutoring franchise with more than 200 units in 7 countries. Friedman became its VP of North American Franchise Development on May 1, 2012.

What Does the Affordable Care Act Mean For Franchising?

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Last Thursday, The Supreme Court ruled the Affordable Care Act as constitutional. In the days that have followed, some have rejoiced in victory and others have contested the ruling in anger. However, everyone is asking one salient question, “What does this mean for my future healthcare costs?”

 

If you’re a small business owner (which includes franchises), you’re probably particularly concerned with the potential added costs of the Affordable Care Act. Do you have to provide healthcare for your employees? If you’re an employee of a small business, you’re probably also concerned. Does this mean that you’ll lose your job? Or, will you be asked to work part-time hours so your employer can opt out of paying for your health insurance?

 

First of all, here’s a breakdown of what the law requires. For more detailed information, head here.

 

  • If you own/operate a business that employs 50 workers or less, you will not be required to provide healthcare coverage because you are considered a small business by the Affordable Care Act.*
  • If you own/operate a business that employs more than 50 workers, you will not be required to provide healthcare coverage. However, beginning in 2014, employers that do not provide adequate health insurance will be required to pay an assessment if their employees receive premium tax credits to buy their own insurance. These assessments will offset part of the cost of these tax credits. The assessment for a large employer that does not offer coverage will be $2,000 per full-time employee beyond the company’s first 30 workers.
  • If you are self-employed with no employees, you will be required to purchase health insurance or pay a tax equal to 2.5 percent of your household.

 

Last Friday, The International Franchise Association conducted a survey of nearly 200 franchise owners, operators and executives. Asked if they’re more or less likely to hire based on how the Supreme Court ruled last Thursday, of the 200 survey participants 85 percent said they would be less likely to hire. Fifteen percent said they would be more likely to hire.

 

At a separate time but in tandem with the IFA, The Hudson Institute conducted a study that suggests 3.2 million jobs at franchise businesses remain at risk as a result of the employer mandate provision of the healthcare law.

In a recent Washington Post piece, FASTSIGNS chief executive officer, Catherine Monson, called the law “truly unworkable and unaffordable for our country’s small business owners.” Monson lampooned the Affordable Care Act, saying that it is “one of the largest tax hikes in U.S. history,” one that comes at the expense of small businesses, and will ultimately impede growth at a time when our country needs it most.

 

Just to be clear, the Affordable Care Act isn’t one of the largest tax hikes in U.S. history. Presidents Bush and Reagan both introduced tax increases larger than Obamacare.

That said, the law does include a number of tax hikes:

 

  • $27 billion : the amount the individual mandate will raise during the next decade.
  • $30 billion: the amount the tax on unusually expensive health insurance plans will raise during the next decade.
  • $60 billion : the tax on insurance companies
  • $200+ billion : the amount the largest tax increase in the law comes from high earners, who will see Medicare payroll tax increase by 0.9 percent

 

“Bottom line: the law will deter growth by unintentionally discouraging franchisees from owning and operating multiple locations, creating a competitive disadvantage for our franchisees who do own more than one or two locations (and who may want to open additional stores), and barriers to entrepreneurs who are looking to capitalize on the franchise business model to grow their business and hire more workers,” writes Monson.

 

What do you think about the Affordable Care Act? Is universal healthcare something that the United States needs to embrace? Or, is it a hindrance to job growth?

 

*If you own/operate a small business that employs 25 workers or less, you will not be required to provide healthcare coverage. However,  the government offers subsidies for small businesses with less than 25 employees who make less than $50,000 annually. A tax credit to defray 35 percent of the cost of healthcare will be given to for-profit companies; a credit of 25 percent to not-for-profits. In 2014, those percentages will rise to 50 percent and 35 percent, respectively.

Let’s Get Kicking: Interview With WAKA’s Director of Franchising

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We sat down with Co-Founder and Director of Franchising Johnny LeHane to discuss the genesis of WAKA, what it means to be a franchisee, how WAKA is so much more than just a sports franchise and how it might just be the best match-making service ever.

 

As Johnny LeHane describes it, WAKA was started by “a few friends who were used to socializing at bars but wanted a better way to socialize.” So, the group of pals put together a business plan on–you guessed it– a cocktail napkin and founded the World Adult Kickball Association (WAKA) the very next day.

 

That was back in 1998. Today, WAKA has grown to serve over 75 cities with 400 kickball leagues and the concept is still growing. The management team, which includes Johnny as the Director of Franchising, began franchising midway through 2011 and currently has three franchisees.

 

The ideal WAKA franchisee is an “animated extrovert passionate about business and passionate about customer service,” says Johnny. Of course, the process of finding, signing and training the perfect franchisee is a bit more involved.

 

The WAKA recruitment process has about six steps:

 

  1. Review candidates paying particular attention to financial wherewithal
  2. Explain the franchise concept, operations and processes
  3. Go over the franchise disclosure document (FDD)
  4. Detailed review of the candidate by WAKA (and presumably vice versa) and an explanation of responsibilities once he or she becomes a franchisee
  5. Discovery Day
  6. Signing and launch preparation

 

After the final step, an appointed Franchise Support Manager prepares the new franchisee for the launch of the new WAKA franchise location. Support is continuous and provided through training webinars, regular visits, telephone check-ins and face-to-face meetings for the duration of the franchisee’s agreement.

 

Clearly WAKA is doing something right; the sports franchise has been listed in Inc. magazine’s Inc 5000 for the past two years. LeHane admits, however, that the recession was challenging but not debilitating, as evidenced by the decision to grow the concept using franchising in 2011.

 

New franchisees are spreading the word about WAKA in over a dozen markets. (One franchisee might serve several locations.) While there remain great opportunities for new WAKA franchisees to build a following from the ground up, WAKA is open to converting existing leagues, too.

 

A huge benefit of investing in franchising as an expansion method has been the franchisee feedback. “We love talking to our franchisees about their ideas and market development plans,” says LeHane, recognizing WAKA franchisees’ experience and knowledge.

 

The best part of the process so far? “The amount of enjoyment we provide to our customers,” says LeHane of the kickball games and tournaments WAKA organizes. “It’s the best part of their week.”

 

WAKA, though technically a sports franchise, places a greater emphasis on the social aspect of its franchise than the sports component. Usually, small groups and individuals come together to form kickball teams within a league (there are between four and 20 teams in a league) who then proceed to compete against one another. The atmosphere is extremely conducive to social networking.

 

“I’m proud to say we have had more than a few weddings,” says Johnny, “and kickball babies,” he adds, a testament to the social networking atmosphere of WAKA leagues around the country.

 

An added bonus? Each league is sponsored by a bar and/or restaurant and receives discounts perfect for post-game socializing. Who knows, maybe thanks to WAKA another group of friends will create another successful business on a cocktail napkin.

For more information on how to become a WAKA franchisee, visit http://www.franchiseclique.com/franchise/WAKA-Social-Sports.

The 10 Fastest Growing Industries In the U.S. and What That Means For Franchising

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The Top 10 Fastest-Growing Industries in the United States:

1. Generic pharmaceuticals

2. Solar panel manufacturing

3. For-profit universities

4. Pilates and yoga studios

5. Self-tanning product manufacturing

6. 3-D printer manufacturing

7. Social network game development

8. Hot sauce production

9. Green and sustainable building construction

10. Online eyeglasses sales

If the above list, found on Wonkblog, is any indication, the way out of the recession is  hot sauce, green construction and whole lot of downward facing dogs. If that’s the case, then the franchise industry, which predicted a 5% growth margin for 2012, is poised for an even better end of year report.

 

Why Hot Sauce?

It seems as though not some, but most, like it hot. As a nation, our tastes are changing. The growing number of immigrants and morphing demographics of our melting pot country are causing a desire for spicy, ethnic foods.  For the past decade, the hot sauce manufacturing industry has grown at a rate of 9.3 percent per year.

 

While there aren’t any hot sauce franchises (to our knowledge) this taste for spicier food is sure to carry over in ways other than the bottle of Tobasco on your table. Mexican-inspired franchise restaurants are seeing an increase in their popularity across the country, too.

For those who like it hot, becoming a Mexican restaurant franchisee might be for you! Here are a few great options to consider.

 

Green, Mean Money Machines

Solar manufacturing and sustainable building construction, the two green industries on IBIS World’s list, can attribute part of their growth to various government subsidies. Though these subsidies are beginning to wind down, the growth rate for green industries is predicted to continue in 2012 with Solar Panel Manufacturing and Sustainable Green Building growing at a rate of 8.2 percent and 9.4 percent respectively.

 

For the environmentally conscientious interested in becoming a franchise owners there are quite a few options available:

 

Say Om

Pilates and yoga studios were highly resistant to the recession and have continued to grow as the U.S.’ economy strengthens. From 2002 to 2012, the industry grew an average of 12.1 percent per year. In 2012, yoga and Pilates studios are projected to experience a 5.1 percent growth rate.

 

A number of yoga and/or Pilates franchises are available to those interested in helping others improve their strength, flexibility and fitness levels. Though they’re not mentioned explicitly in IBIS’ report, I would imagine similar health and fitness concepts like gyms and massage franchises have experienced an uptick in their growth rates and are ripe for expansion as well.

 

  • IMX Pilates
  • Wundabar Pilates
  • Sunstone Yoga
  • Open Doors Yoga
  • Innergy Yoga
  • Bikram Yoga

Testimonial: Chyten Franchising, Inc.

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We’ve done it again folks! We couldn’t be more pleased that one of our clients is this kind of happy:

“Wow.  In a matter of a couple of weeks, we have quadrupled our lead flow (versus other .com franchise portals) with the addition of the FranchiseClique.com and FranchiseBuy.com franchise lead portals.  I’ve been in the franchise industry for 22 years now with major brands, and when I state that this site(s) produces, I know from years of experience.  We are a small franchise company with 40 units open to date;  I didn’t think we would draw the candidate interest of the major brands I’ve worked for….this was key to us, and it “clicked” immediately.  Our leads have been ‘qualified’ too.  Not the usual tire kickers.  In addition, my representative from this company (Guy Norcott) far exceeds my service expectations, which is important to me.  He proactively keeps me well informed at all times how to increase exposure.  Enough said…I highly recommend FranchiseClique/FranchiseBuy”.

– Randy Blue, Director of Franchise Development

Chyten Franchising, Inc.

 

Captain Tony’s Pizza: Your Neighborhood Pizzeria

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Captain Tony’s Pizza is proof that Mexican-inspired Chipotle isn’t the only food franchise that’s dedicated to its customers, to its franchisees, or to its community.

 

In the 1970s, Anthony Martella opened the first Captain Tony’s as a mom-and-pop pizza parlor. In 1972, Anthony’s son, Michael, took his father’s pizza (and his grandmother’s pizza dough recipe) and turned it into a successful multi-location franchise operation. Somehow, all Captain Tony’s locations still manage to feel like your neighborhood pizzeria. For Michael Martella that’s not only important to him personally, it’s an integral part of his business model.

 

While Michael Martella might be the founder’s son and Captain Tony’s current CEO, he’s also a franchisee himself– he owns the Rochester, NY location of Captain Tony’s.

 

As a franchisee, Michael Martella knows how important it is, especially for a pizzeria like Captain Tony’s, to be a visible part of your business, for your customers to get to know you, and to be seen as a part of the local community. In fact, that’s a big part of Captain Tony’s success. The personal attention that you get at a Captain Tony’s you just don’t find anywhere else. When was the last time you walked into a pizza franchise and they remembered your name and your order? Martella sees the same customers today he saw 20 years ago as kids– albeit they’ve grown up a little bit.

 

It’s more than just remembering your name. Unlike most other pizza franchises, Captain Tony’s makes most everything in-house. The dough is made every day from a recipe Martella’s grandmother brought over from Italy. Bread is baked from scratch every day. When it comes to produce and other menu items, Martella encourages his franchisees to buy from local businesses, farmers, and purveyors. Again, community involvement is a big part of being a Captain Tony’s franchisee.

 

As the current CEO, Martella is responsible for finding, training, and supporting all of Captain Tony’s franchisees. When it comes to finding someone new, there are a few things that make his list. First of all, he’s not looking for someone who “wants to reinvent the wheel.” He’s looking for someone with business sense and sales experience who can learn the business model he’s perfected. Captain Tony’s is a brand where you “gotta work hard,” he says. Not surprisingly, the brand is doing well. “We turn more people down than we accept,” Martella says.

 

For those who become Captain Tony’s franchisees, there’s more than a great concept waiting– there’s great support. When you’re first starting out, Captain Tony’s helps you shop for equipment deals. (A brand new convection oven can cost upwards of $48,000.)  Martella provides counseling and aid when it comes to finding an appropriate location and permits franchisees to do their own construction work if they’re qualified or they happen to know someone in the local community who can get the job done. Again, for Captain Tony’s, it’s all about the community.

 

Financially speaking, Captain Tony’s only requires a franchise fee of 4.5% (lower than most) that’s capped at $500 per week. So, if you’re doing particularly well in sales, that profit stays with you. Franchisees are given a complete and total marketing guide and leeway to try out their own advertising strategies, which are encouraged, they just need permission first.

 

At the end of the day, being a Captain Tony’s franchisee is about hard work, being involved in your community, and providing your customers with a personalized experience and a great end product. With all the experience, tools, and support that Michael Martella provides and brings to the table, Captain Tony’s is a franchise that brings together profit and perfect pizzas.

Interview with VP of Franchise Development for The Maids Home Services

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Ronn Cordova has been a part of the franchise industry in one way or another for the better part of two decades. He’s been a franchisee, a broker, an outsourced vice president for several different concepts, and now, he’s the Vice President of Franchise Development for The Maids.

 

“You can make a lot of money in the franchise business,” he says, “but few afford that slice of heaven [that The Maids does.]”

 

That slice of heaven Ronn Cordova speaks of is time– time most people, franchisees or otherwise, don’t have to spend with their friends or family because they’re working. It’s the typical trade-off: success and money versus time with your family. Luckily, for those who choose to be a part of The Maids franchise, that’s a choice you’ll never have to make.

 

The Maids, long before Cordova arrived in May of 2011, has been wrought with success. It’s been ranked number one by the Franchise Business Review for the cleaning services industry. The Maids has also been ranked number 1 in industry and 42 overall by Entrepreneur 2012 Top 500 magazine. (There’s been only one lawsuit between the franchise and a franchisee that occurred over 10 years ago.) The franchise still likes to keep that information on its FDD so prospective franchisees know absolutely everything about the company. In fact, it was that kind of honesty that attracted Cordova to The Maids in the first place.

 

As a former franchisee, Cordova understands and anticipates the questions someone interested in The Maids might have.  His “knowledge of the trenches” comes from personal experience: he used to own a few pizza franchises. While the pizza franchises didn’t work out for Cordova, he took to heart all that he learned as a small business owner. “I’m very careful to [properly] place franchisees,” he says.

 

When it comes to selecting and placing new franchisees, Ronn and the rest of the franchise development team go over each application case by case. “We evaluate on a per individual basis,” Cordova says. Of course business acumen, sales, marketing and managerial skills are welcome and necessary. Financial fortitude is important too, though the franchise does help with financing via a third party. As a franchisee, you’re given mountains of support: 7-week long online pre-training course, 9 days of training at The Maids headquarters in Omaha, NE, a week of on-site support when you’re up and running, a business coach for the duration of your franchise agreement, and you’re assigned a mentor.

 

It may surprise you that the cleaning services industry has become a necessity as opposed to a luxury in recent years. “It’s been hard to make the cleaning industry sexy,” admits Cordova, but the Great Recession certainly helped to boost business. Now, in a traditional family unit, both heads of the household work in some capacity. The time that once was used to clean bathrooms and vacuum carpets is now spent at work. “There’s a lot of money to be made in the everyday services [industries],” Cordova says.

 

“One of the best parts of our business is that it affords a family lifestyle,” asserts Ronn. Customers who use The Maids’ services usually work Monday-through-Friday between the hours of 9:00 a.m. and 6:00 p.m. and not on the weekends, which is exactly when they want their homes to be cleaned.

 

As someone who works for The Maids or owns a franchise, you’re home when your clients are: in time to have dinner with your kids.

 

 

Franchise Clique Helps DwellGreen Secure Three Territory Deal

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We couldn’t be more excited to bring you this great news about a green franchise client of ours, Dwell Green. Thanks to Franchise Clique, DwellGreen just welcomed a new franchisee, Roger Taylor. Taylor, who hails from Texas, is now the proud owner of three franchise territories in the Dallas, TX market.

DwellGreen’s President and CEO, Jim Majirsky, contacted us yesterday to give us the following good news:

DwellGreen Franchising, LLC, expert advisors in the field of building and environmental science, awards 3 franchise opportunities in Dallas, TX market.

DwellGreen Franchising, LLC today announced that is has awarded 3 franchise opportunities in the Dallas, TX market to former Perot Systems/Dell  IT executive, Roger Taylor.  

Sarasota, FL (PRWEB) March 8th, 2012 — DwellGreen Franchising, LLC, a Sarasota, FL based company that conducts residential and commercial building evaluations, has awarded three franchise opportunities (territories) in the Dallas, TX area.  Started in early 2009, DwellGreen spent nearly 3 years developing and perfecting its business model aimed at making buildings greener, more energy efficient, safer and healthier, and better fortified, and has successfully transitioned that model into a viable franchise opportunity that is now being offered throughout the U.S.  http://www.youtube.com/watch?v=cI7enop7j-4

Launching the franchising effort in August of 2011 and quickly signing its first franchise agreement in Florida, inquiries about this unique and exciting business opportunity have been pouring in from around the country.   DwellGreen’s most recent expansion is into the Dallas, TX market by awarding 3 franchise territories to Roger Taylor of Fairview, TX.  Roger will start by opening his first territory in Collin, Rockwall, and eastern Denton Counties.  He has purchased rights to two other territories in Dallas County and expects to expand his business into that area over the next 18 months.    Taylor, a longtime IT executive and consultant, has nearly 25 years of experience working for Perot Systems/Dell  as a Director of New Business Development and served as a direct advisor to the President and COO of the company.  He has recently completed both BPI Building Analyst and RESNET training and is now a Certified Energy Auditor.  He also completed his 5 day initial training program at the DwellGreen Learning Center where he learned all of the day to day operational aspects of running a DwellGreen franchise.  Taylor, who is an honorably discharged veteran of the U.S. Navy, was also able to take advantage of DwellGreen’s military discount program and received a 20% reduction on his franchise fee.  He will now begin to reach out and introduce himself throughout his territory by implementing a two month long Grand Opening program.

“The continuing interest and growth makes this a very exciting time here at DwellGreen corporate headquarters and we couldn’t be more pleased to welcome Roger to our franchise family.  We’re thrilled to have our first Texas based franchisee on board and are very confident that Roger will bring great success to his market. ”, Jim Majirsky, DwellGreen President was quoted as saying.  Majirsky further stated that he is very encouraged by the high level of interest in DwellGreen’s franchise opportunity and expects strong company growth into many key markets over the next few years.

To learn more about DwellGreen Franchising, LLC please visit www.dwellgreen.com and www.dwellgreenfranchise.com.

 

As it turns out DwellGreen’s newest franchisee, Roger Taylor, found out about the green concept and contacted DwellGreen through Franchise Clique’s website. We couldn’t be more excited for Jim Majirsky and Roger Taylor about their new business partnership.

Here’s what Jim had to say about Franchise Clique:

“Working with Franchise Clique has been a really great experience for us at DwellGreen.  They are providing qualified leads and we couldn’t be happier with the response rate from the prospects.  Guy, Annabel, and the rest of the staff are highly responsive and have been extremely helpful.  They exemplify what you would want in a business relationship, especially in a difficult field like lead development and generation.  All in all, we are very pleased with Franchise Clique.  Results always provide the proof and we just closed a three territory deal from a Franchise Clique lead — one out of the first 10 that we received.  Thanks guys!”

– Jim Majirsky, President and CEO of DwellGreen

 

 

 

FASTSIGNS, Fast Growth?

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When traveling, it’s best to have a guide: someone who knows the best places to eat, the best sites to see, and, perhaps most importantly, the safest areas in town. When expanding your business, it’s best to have more than just a business plan. Catherine Monson speaks with experience when she says, “having a local [business] partner is important.”

Catherine Monson has served as chief executive officer of signs franchise FASTSIGNS for three years. When she was recruited to assume the role, the original founder was uninterested in expanding the concept internationally. Well, Monson was.

 

The fact of the matter is, as Catherine aptly points out, that “Businesses need signage.”

 

FASTSIGNS fills an obvious global need: businesses need signs to alert potential consumers that they exist. With the global economy expanding, especially in the Middle East, Asia, and South America, there’s a lot of opportunity for FASTSIGNS to grow quickly– except Catherine Monson isn’t really interested in rapid expansion.

 

“It’s very important to modify your business model to embrace the culture of where you’re expanding,” explains Monson. That’s why FASTSIGNS has a specific three-pronged expansion strategy.

 

First, when expanding, the signs franchise looks for international partners with a knowledge of the culture and business climate of the proposed expansion location. The partner can be the owner of an existing signage business or wishing to start from scratch. Either way, his or her knowledge is integral to FASTSIGNS’ steady and successful expansion plan.

 

Second, FASTSIGNS likes to convert existing independent sign stores into FASTSIGNS franchises, if they’re interested, of course. “We’re willing to expand anywhere we can help,” adds Catherine. For example, FASTSIGNS recently expanded in the U.S. territory of Puerto Rico thanks to three Puerto Rican business leaders who owned a sign store. Instead of coming in and siphoning business from existing independent business by establishing a new FASTSIGNS franchise, FASTSIGNS chose to approach existing businesses and business owners.This way, the business owners receive marketing support and brand recognition from FASTSIGNS (along with new technologies and materials) and FASTSIGNS goes into business with an established customer base and a knowledge of the local community.

 

Finally, occasionally FASTSIGNS expands the old fashioned franchise way: by selling a new location or territory. Just like every other option, there’s a lot of research that goes into building a new location.

 

When asked what she felt was the most important thing for franchises to consider when expanding internationally, Catherine Monson answered, “Spend a good amount of time really studying the culture, the labor market, and as a result, what might need to be different about your model.” By that she means, what works in the U.S. might not work elsewhere, like in Saudi Arabia. “I don’t think we’d be as successful [in Saudi Arabia] without having a Saudi partner.”

 

“If you fail,” she says, “you have a bad mark against you.” As a well-known brand in a hoping to expand in relatively unknown lands, that’s not a good sign. Fortunately for FASTSIGNS, with Catherine Monson at the helm I doubt there will be anything but all signs pointing to ‘go.’

Interview with DwellGreen’s President, Jim Majirsky

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Jim Majirsky wants to save you some green. As the President and CEO of business and home services franchise DwellGreen he just might be able to.

In 2005 John Lamby, who Jim refers to as “an environmental guru” started the process of creating what DwellGreen is today: a resource, a business and a fine-tuned approach for helping homeowners make decisions about the performance of their homes. This covers everything from energy efficiency to retrofitting to identifying government rebates homeowners are able to qualify for.

 

Majirsky joined DwellGreen a little over a year ago. It took the better part of 2011 for Jim to take DwellGreen, which had become quite a successful business in Florida, and translate it into a growing, national franchise. Now, the company has four franchising territories and plans to begin franchising in Canada within two years. After 17 years of executive franchising experience, Jim is happy to be involved in a company that he really cares about. He loves being around environmental initiatives and believes strongly in their importance. “It is the future,” Majirsky says, “It’s not just greening, its learning what that means.”

 

DwellGreen, as a business, seeks to do three things: to advise, to consult, and to educate its customers.  The business works a little something like this: homeowners call DwellGreen about making their home a bit greener (in one way or another). A representative from DwellGreen drives (in a Prius, of course) to see the client’s home. The DwellGreen representative assesses the home and advises the homeowner on improvements that should be made. From there, the DwellGreen representative facilitates the greening process. Some homeowners will jump into greening feet first, others will pick specific projects until the entire home is, well, green.

 

“There’s a cost savings to this that’s good for everyone,” explains Majirsky. “It helps the environment, helps with health issues, and it does have large implications like reducing carbon footprint,” he elaborates. “It improves the quality of our air and our water.”

 

Of course, it takes someone who’s passionate about the environment and making a difference at the micro and macro levels to be successful as a DwellGreen franchisee. In addition, it takes a skilled communicator with experience in business development, sales, and marketing to pursue potential customers. Environmental and building sciences backgrounds are pluses, too. In fact, a number of current DwellGreen franchisees have environmental science or construction backgrounds.

 

After the initial interest inquiry is made, the next step, according to Jim, is to familiarize potential franchisees with the business model. From there, serious franchisees receive a full week of training and certification (which includes RESNET and EPI training) as energy auditors, remediation programs for radon, mold, lead, and air quality. “If we’re about anything we’re about servicing our franchisees and supporting them,” says Jim. The DwellGreen business model also includes a full marketing program and support system, so franchisees can focus on bringing in customers and maintaining positive client relationships.

Interested in more information about this franchise? Go to Franchise Clique.com to find out more about this green franchise!