Category Archives: Franchise Interviews and Profiles

Franchise concept overviews, franchisee interviews and interviews with franchise concept top management members.

Fresh Healthy Vending: Guilt-Free Vending Machines

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It’s clearly a concept born in California—vending machines filled not with Twinkies, but with 100% juices, smoothies, fruits, veggies and organic snacks.

 

Fresh Healthy Vending is a franchise concept that is changing snack options in school and office vending machines across the U.S. It’s the new, “Why didn’t I think of that?” idea.

 

Instead of potato chips, candy bars, sodas and other empty calorie foods, Fresh Healthy Vending offers well-known junk food alternative brands like Annie’s, Horizon, Barbara’s Bakery Snacks, Odwalla, Kashi, Clif, R.W. Knudsen and Stonyfield. It’s not just granola bars and naturally sweetened drinks, either. Depending upon the vending machine, you can find entire meals from Thai Kitchen, yogurt from Wallaby’s and even get a daily serving of fruit.

 

Fresh Healthy Vending and similar healthy vending ideas benefitted from President Barack Obama’s The Healthy, Hunger-Free Kids Act of 2010. Created in hopes of challenging the U.S.’ obesity and nutrition problems through the use of healthier school meals, the Act is expected to boost organic food industry sales—which showed a growth of almost 8% in 2010 and grossed over $28.6 billion dollars.

 

All the buzz has meant sweet success for Fresh Healthy Vending. In four months the company made $3.8 million from selling franchises, and they’re looking for more fresh franchisees to make the brand even bigger.

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Cool-de-Sac: The Coolest Franchise You Haven’t Heard Of

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So far, there are only a few U.S. locations of Cool-de-Sac, the trendy adult-friendly but kid-focused franchise, but when a location opens near you your kids won’t be the only ones jumping for joy.

 

The people behind Cool-de-Sac brilliantly realized that kids are not the only guests at children’s birthday parties. After all, when was the last time you saw a 7-year old drive themselves to a birthday celebration? (I’m hoping it’s been awhile.) Parents’ days of enduring lame, tired salads and pizza baked yesterday and kept warm beneath heat lamps are over. Cue Handel’s Messiah.

 

THE FOOD

 

Cool-de-Sac has two menus: one for parents and one for children ages 13 and under. While there’s a distinct difference in offerings between the two, there’s been a clear effort to offer healthier choices on both, especially on the kid’s menu. Cool-de-Sac takes their genius concept to the next level by cleverly masking healthy items, like their carrot and sweet potato purée, in traditionally less healthy ones, like cheese pizza. In addition, Cool-de-Sac had nutritional analysts specifically review the kid’s menu. No more fighting over what to order—there’s nothing really unhealthy to choose from.

 

As far as the grownups are concerned, Cool-de-Sac puts every other competitor to shame with menu items like their Goat Cheese Salad, Salmon Burgers and Sweet Potato Fries. Not to mention, there’s beer and wine on the menu. (Not that you’d need any.)

 

 

THE FUN

 

There’s more to Cool-de-Sac than just their trendy menu. While you’re enjoying your meal (and perhaps a glass of wine), kids have the opportunity to play in 7 differently themed playrooms:

  • Arts— Where they can color, draw and create artistic masterpieces
  • Blocks – Where they can create buildings, cars and more with lock blocks (like Legos).
  • Computers – Where they can play on Apple iMacs or with Wiis
  • Salon – A girly girls’ dream come true! Kids can play dress up to their heart’s content or get a mini manicure and makeover with the help of a Cool-de-Sac attendant.
  • Play Unit – Where kids can climb, swing and maneuver their way through the expansive play unit.
  • Tots – A special room for Cool-de-Sac’s littlest guests.
  • Lightspace— A light up dance floor is fun at any age!
  • Discovery – Where kids can play with magnets, interlocking gears and other scientific toys.

 

THE VERDICT

 

Cool-de-Sac is definitely cool. Finally, there’s a place where kids are free to be kids and adults are free to enjoy themselves in their own way. Appropriately, Cool-de-Sac’s focus is predominately on it’s kid clients, but it obviously hasn’t ruled out their parent’s fun, either. Not that a light up dance floor can’t be fun for all ages.

 

Why Location Doesn’t Matter When It Comes to Franchise Real Estate

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Franchise Territory Mapping Tools

The old adage that the three things that matter most in real estate are location, location and location is only half true. The most important factor is the relationship between the property’s purpose and its geographic location, especially when it comes to your business’ profitability.

 

Think about the way you chose your current living space. What were your primary considerations? Were you more concerned with proximity to your workplace or neighborhood safety? Did you want an urban or suburban lifestyle?

 

How we choose our residential living space is similar to the way a serial entrepreneur or franchisor selects his or her next business location. It’s all about the relationship between the available geographic space and its constituents, rather, the potential customers.

 

But when you’re investing thousands of dollars of your own money to open a new location, you might want to consider more than just urban versus suburban lifestyles and how close you are to the best schools in town.

 

Or do you?

 

Well, it depends. Regardless of the economic, demographic or geographic success indicators for a franchise, a key step in the development process is market analysis. Territory mapping software can be very helpful in analyzing, processing and aggregating data that otherwise would be mind-numbingly difficult to interpret if left in an Excel spreadsheet.

 

Tetrad, Geometrx, Microsoft MapPoint, Alteryx, Maptitude and MapInfo Professional are some useful territory mapping options we found for franchise mapping purposes. All use their own unique mix of geographical, mapping and demographic datasets to help business decision makers.

 

Tetrad uses PCensus, demographic and geographic data to help clients plan sites and evaluate/analyze market data.

 

  • Measure trade area performance by comparing your business’ performance relative to local competition.
  • Find new markets and opportunities
  • Evaluate shopping centers
  • Locate distribution centers and identify key facts about shipments
  • Minimize transportation cost by changing geographical location of shipment centers
  • Determine the positive or negative effects of relocation

 

Geometrx is a territory management tool. The software is designed to use Geometrx’s and the client’s datasets together to generate a view of current territories and suggestions on effective management options.

 

  • Manage up to five territory hierarchies (from the national level to micro-geographical locations)
  • Scenario tracking and management allows users to compare and contrast possible situations using Geometrx’s and the user’s datasets

 

Microsoft MapPoint uses map data to pinpoint relationships between data and geographical location, trends and opportunities.

 

  • Good option for International franchisors as it has European datasets
  • GPS sharing capabilities
  • Ability to analyze local markets and your competitors

 

Alteryx thought of everything when they created their software. The business analysis tool is, like the other software profiled, to examine the meaningful connection between different sets of data.

 

  • Math lover’s delight—user has access to simple and complex mathematical formulas and functions (if/then statements, spatial manipulations, numeric conversions, etc.)
  • Access to financial metrics, measurements and statistical data sets like net present value (NPV) and internal rates of return (NRR).
  • Analysis and mapping of trade areas using census data and standard geographical limitations like county lines and zip codes.
  • Geographic news search (using MetaCarta’s library)

 

Maptitude uses data from the census, core based statistical areas (CBSAs), counties, zip codes and other geographical limitations.

  • International capabilities make Maptitude a great option for franchisors expanding into non-U.S. territories.
  • Create and edit maps, analyze geographical data and connect to corporate data resources that offered free of charge on Maptitude’s website. The software supports over 50 file types and 100 GIS formats.

 

MapInfo Professional is a Windows-based mapping and geographical analysis application designed to examine the relationships between data and geography.

  • MapInfo Pro allows users to manage location-based assets
  • Gain an understanding of markets
  • Discover trends
  • Create custom maps.

 

 

Why RedBox Rocks

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How DVD Kiosks Are Changing The Video Rental Business

 

DVD kiosks from Blockbuster, RedBox and DVDNow seem to be popping up everywhere these days. Within 50 miles of where I’m sitting there are over 80 DVD kiosks—and for good reason—the small DVD rental locations are more convenient and less expensive than their traditional movie rental store counterparts and movie theater tickets.

Like I said, it’s cheap. The cost to rent a DVD from a kiosk is usually between $1 to $3 dollars for 24 hours. Subsequent rental days are usually around $0.99. Most DVDs available are new releases. For the average price of a movie ticket, $7.89 according to the National Association of Theater Owners, you can rent one new release for a week. For the owner of the kiosk it’s less expensive, too. No employees and no brick and mortar location means less overhead and more revenue.

 

Secondly, it’s convenient. DVD kiosks are everywhere: airports, fast food franchises, supermarkets, gas stations, drug stores, and famous places like the Empire State Building.

 

DVD kiosk-adjacent businesses also benefit from the concept’s popularity. For example, a number of RedBox locations are located near a McDonald’s. You can pick up dinner and a movie for less than what you’d pay to walk into a movie theater. Some DVD kiosks, like those from DVDNow, have advertising options further cushioning an owner’s income stream, and the financial benefits don’t stop there.

 

According to thestreet.com, Coinstar, the company behind RedBox, boasted substantial first quarter earnings in 2011 which are projected to continue. The only problem? RedBox (and Blockbuster for that matter) aren’t franchises. Unless you work for RedBox (i.e. Coinstar) or Blockbuster you can’t have a piece of the million-dollar DVD kiosk revenue pie.

 

That is unless you own a DVDNow kiosk.

Enter DVDNow, a DVD rental kiosk that’s fast, convenient, inexpensive and most importantly, a viable source of income for a franchisee. In addition to renting movies, DVDNow users can also purchase DVDs and rent video games, too. DVDNow’s design allows for businesses to advertise their services using an integrated HD television and signage on the front of the kiosk providing franchise owners with additional income opportunities.

 

Relentless Marketing: Online Marketing & Lead Generation

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The world is flat.

We are linked, irrefutably, via the Internet, and you cannot afford to not be using the World Wide Web to your lead generation and marketing advantage.

Lead generation is important. No matter how successful your business, finding new customers is an every day objective. About a month ago, we briefly discussed the different methods that firms use to generate leads. Today, we delve a little deeper.

 

Online marketing is the most effective and the most widely recognized lead generation method. Online marketing involves generating leads using organic search engine results, paid search engine results, webinars, online newsletters, banners, portals and online directories to produce leads. Your choice of implementation should reflect your lead generation needs, the culture of your business and the demographic base of your customers.The key to online marketing’s success is its chosen operating medium: the Internet.

50 years ago, most people worked a standard 9 to 5 schedule. Today, this is not always the case. Though traditional work schedules remain, many people work from home, work multiple jobs or simply have schedules that don’t fit within your business’ hours of operation. To that end, the Internet’s around the clock availability makes it a perfect platform for lead generation; if you’re online, you’re available whenever the lead is available.

 

Another benefit of online marketing and its close ties with the Internet is its enhanced visibility. “Between the dawn of civilization though 2003 5 exabytes of information was created,” said Eric Schmidt, former CEO of Google. “Now that much information is created every 2 days.” We are inundated with online content. Many of us check our email first thing in the morning and right before we go to sleep. With so much of our attention online, you cannot afford to exclude online marketing from your lead generation strategy.

The Internet's around the clock availability makes it a perfect platform for lead generation.

 

 

Tune back in for part two next week; we’ll go over each online marketing technique and how to use it effectively.

 

Dunkin’ Donuts: A Tasty Franchise

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HI, MY NAME IS ANNABEL, AND I AM A CAFFEINE ADDICT…

Every morning it’s the same routine: I drowsily silence my alarm clock and roll out to the edge of my bed, depending on gravity to literally get me out of bed. What can I say? I am not a morning person. I shuffle, half awake, to the kitchen and make a pot of coffee. My workday hasn’t officially started until my first sip of piping hot java.

 

YOU KNOW WHAT GOES WELL WITH COFFEE, RIGHT?

A staple of early morning staff meetings, the doughnut is an important part of Americana (even though its cultural origins are disputed). You cannot mention doughnuts (or coffee) without a nod to Dunkin’ Donuts.

 

In 1946, William Rosenberg founded Industrial Luncheon Services, a company that delivered meals, snacks and coffee to Boston factory workers. Industrial Luncheon Services’ success led Rosenberg to open his first coffee and doughnut shop, Open Kettle, which later became Dunkin’ Donuts in 1950. Today, Rosenberg’s franchise has more than 9,700 locations in 31 countries worldwide. Of course, the majority of Dunkin’ Donuts restaurants are in the U.S.

 

Though the original Dunkin’ Donuts location in Quincy, Massachusetts focused on coffee and doughnuts, modern day locations serve much more than the ubiquitous breakfast food. Today, you’ll find apple pie, bagels, breakfast sandwiches, cookies, danishes, and even tuna sandwiches on the menu.

 

Did I mention they serve coffee? While “donuts” might be part of its name, Dunkin’ Donuts’ coffee comprises almost 50 percent of its profits. For the past five years, the company has held the number one spot for customer loyalty in Brand Keys’ coffee category. I’m not surprised, I drink at least one cup of Dunkin’ Donuts coffee every day. After all, American runs on Dunkin’. Or so they say.

 

FUN DUNKIN’ FACTS

  • Dunkin’ Donuts makes over 1,000 different kinds of doughnuts. My favorite? The French Crueller, feel free to send me a dozen.
  • In 2009 and in 2010 Dunkin’ Donuts held a campaign for the general public to create the next Dunkin’ Donut. Each winner won $12,000 respectively and had their doughnuts offered for a limited time in Dunkin’ Donuts locations. Did you try one: Monkey See Monkey Donut and Toffee For Your Coffee?

 

WHY COFFEE & DOUGHNUT RETAIL FRANCHISES ARE GOOD INVESTMENTS


As a country, 50 percent of Americans drink coffee drink an average of 3.2 cups of coffee every day. At 9 ounces a cup, we’re consuming almost 29 ounces per person per day. It should come as no surprise the U.S. dominates the world in coffee consumption. It’s predicted that by the end of 2011 there will be over 50,000 coffee shops in the United States. There’s an undeniable demand for coffee and its accompanying sweet treats, making coffee and doughnut retail franchises good investments.

SIMILAR COFFEE & DOUGHNUT BUSINESSES AND FRANCHISES

  • Caribou Coffee
  • Café2U
  • Honey Dew Donuts (New England)
  • Big Apple Donuts and Coffee (Asia)
  • J. CO Donuts & Coffee (Indonesia)
  • Krispy Kreme
  • Happy Haus
  • Mister Donut
  • New England Coffee
  • Starbucks
  • The Whole Donut (New England)
  • Tim Hortons
  • Country Style
  • The Coffee Beanery

 

Be a Better Salesman

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Justin Gardy is a seven-days-a-week sales representative. During the business week, he’s on the phone at least 6 and a half hours each day. During the weekend, Gardy is responding to sales queries and connecting with prospects via email.

Justin has five tips for making the third quarter the best of the 2011 fiscal year:

 

  1. Be persistent. “Don’t be afraid to be persistent,” says Gardy. “A large part of sales is keeping your company, your product, your service in the forefront of your prospective client’s mind. Don’t let them forget about you.”
  2. Adjust your focus. “Relationships with prospects are just as important as making the sale. If you’re always pitching and pushing to make the sale you’ll undoubtedly come across as annoying. Balance your pitching with light conversation,” says Gardy. There are times when Justin has a simple conversation with prospects and doesn’t pitch at all.
  3. Manage their expectations.  “It is always better to undersell and over deliver. There is nothing worse than promising the moon and making that call you can’t deliver.”
  4. Deliver on your promises. “Once you’ve made the sale, you must deliver on your promises. This is key to earning repeat business.
  5. Two ears, one mouth. “When your prospective client is on the phone, let them do most of the talking. They are sure to tune you out if you talk their ear off,” suggest Gardy. “Remember to listen, respond and stop pushing your agenda.”

 

Lead Generation 101

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In between unpacking boxes and putting away belongings my home telephone rang. I reached to answer it thinking it was probably my mother. I kicked myself as I realized even she didn’t have my new number yet.

“No thank you,” I said, “I’m really not interested.” The call was, of course, from a solicitor. Despite her encouragement to support a worthwhile charity by purchasing magazine subscriptions, I refrained. I was more concerned with how this woman got my telephone number.

Cold calling is a (very annoying) marketing tool that often yields poor results for one simple reason: you’re calling an uninterested prospect.

Lead generation is a marketing term that refers to the process of generating prospective consumer interest or inquiry into products or services of a business. Quite simply, lead generation identifies the people who want to talk to you.

Used by companies large and small for a variety of reasons, lead generation is a solid and effective marketing tool. The goal of lead generation is to generate quality leads. Quality leads are determined by a prospect’s inclination to take their inquiry or interest to the next level. A quality lead expresses interest and then, due to your excellent sales technique, turns that interest into an investment or a purchase in your product, business or service.

Lead generation methods and techniques are numerous and most businesses use a combination of several methods as part of their marketing strategy. The most important lead generation methods are those that work (i.e. generate quality leads). While no best methodology or technique exists there are best practices for each method. Keep your end goal in mind when choosing lead generation techniques for your marketing campaign.

When the term lead generation is mentioned, it often brings to mind online marketing and advertising – a very commonly used method. Franchise Clique’s expertise falls under this category. Due to the fact that the Internet is like a storefront that is always open, online advertising is a cost-effective approach to lead generation. Through search engine optimization, organic search engine results, paid search engine results and a laundry list of other ways, you are able to generate leads literally in your sleep.

Common Lead Generation Methods

1. Branding – Involves the use of sponsorships, advertising, associations, newsletters and events to produce leads.

2. Public Relations – Involves the use of editorials, news releases, public speaking engagements, news coverage (radio, broadcast, print and online), article placement, and content generation to produce leads.

3. Website – Involves search engine optimization (SEO), podcasts, blogging, RSS feeds and unique URL landing pages to produce leads.

4. Phone Calls – Involves developing relationships, gaining internal referrals, identifying business shortcomings and needs, opt-in for content notification, re-engaging with previously missed opportunities, identifying and/or verifying contacts and inviting contacts to events in order to produce leads. *Please note the difference between this marketing approach and cold calling. This is about developing and not establishing relationships.

5. Email – Involves using one-to-one messages or one-to-many messages to produce leads.

6. Online Marketing – This is probably the most popular and widely known lead generation method. It involves using organic search engine results, paid search engine results, webinars, newsletter sponsorships, banners, portals and online directories to produce leads.

7. Direct Mail – Involves using postcards, personal letters, dimensional mail (this is exactly what you would imagine it to be—something other than a normally shaped piece of mail), and self-mailers to produce leads.

8. Events – Involves going to and/or hosting one or more of the following: seminars, workshops, webinars, conferences, executive briefings, and tradeshows.

9. Referrals – One of my favorite methods. Referrals work because of how much we believe the opinions and experiences of those we trust. Using referrals as a lead generation technique involves using vendors, consultants, customers and partners and their trusted experiences.

For more information, I suggest you read The B2B Refinery by Green and Saylor, Lead Generation for the Complex Sale by Carroll and Marketing for Dummies.

3 Key Things You Need to Know About Advertising and Lead Generation

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Since the recession of the late-2000s there has been a distinct change in the nature of the businessperson: the Great Recession has made us distrusting worriers with unmanageable expectations. As the chief executive officer of Franchise Clique, I am familiar with the anxiety associated with starting a successful business. I started Franchise Clique a few years ago during the Great Recession. Keeping this in consideration, I have a three key pieces of advice for all of you who are about to start an online advertising campaign.

First and foremost, don’t be a servant to your checkbook! I am not advising you to be financially irresponsible (wasn’t that a culprit of the Great Recession?) I am encouraging you to adjust your focus. It is a very common (daily) occurrence for clients to be nervous about the amount of money and time they commit to lead generation and an online advertising campaign. Clients should view money spent on lead generation as an investment. Ask yourself how much time and money you are willing to invest in selling your franchise or business opportunity. From that point on, be committed to your commitment. If you have committed to six months (a very reasonable amount of time) do not be tempted to pull the plug on your investment prematurely.

My second key piece of advice is to trust your online lead source and think of him or her as your lead generation expert. Your success is a direct correlation to your online lead source’s strategy. The better your lead generator’s strategy and budget, the better your results will be. However, it is not your lead generator’s responsibility to close the deal for you. We have the skills, technology and experience to do wonders with your investment. Trust us to connect you with great prospects. You come to us for lead generation because this is our trade and we know what we’re doing. To that end, it’s your responsibility to turn that prospect into something profitable.

The final and most important thing you need to know about lead generation and online advertising is to manage your expectations. In the March 2011 issue of Inc. magazine columnist and senior editor Norm Brodsky made an excellent point about the nature of business today, “…the Internet has robbed us of the capacity for patience.” If an advertising effort does not experience instantaneous phenomenal success do not call it a failure. Good things come with time. A colleague in the diabetic supplies industry (historically a very tough lead generation niche) spends millions of dollars and canvasses thousands of leads every year. He is consistently committed to his lead generator, accepting of the nature of the lead generation and online advertising industry and all the more successful for it.

Restoration 1 Experiences Franchise Closure within First Month of Advertisement with Franchise Clique

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January 28, 2011 – CHARLESTON, SOUTH CAROLINA – Franchise Clique today announced its client, Restoration 1, has experienced franchise closure within the first month as a direct result of the franchisor’s partnership with the internet-based pay-for-performance franchise marketing service.
Restoration 1 first began listing its franchise opportunity on www.franchiseclique.com in December of 2010.
“After testing several other companies we gave Franchise Clique a go,” explained Andor Kovacs President of Restoration 1. “It has been a great resource so far. Clique gets the job done. They deliver real people…real leads.”
“We are excited to have Restoration 1 on board with Clique and thrilled to hear of their immediate success with our program,” said David Schwartz, CEO of Franchise Clique. “We look forward to continuing our partnership and delivering more qualified prospects for their concept in the future.”
About Restoration 1
Restoration 1 Water damage restoration and water extraction services are our specialties. We perform restoration for both residential and commercial properties.
About Franchise Clique
Franchise Clique (www.franchiseclique.com), links real people with real franchise and business opportunities providing franchisors with a quality, yet cost-effective, mode of franchise marketing. Now in its second year of operation, Franchise Clique and its network of sites offers information on hundreds of business opportunities available in 100+ industries in one convenient location on the web.

Despite a down economy, Franchise Clique is assisting more clients every day.

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FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jan 26, 2011 – Charleston, SC – If you believed everything that you read in the news today, it would be hard to consider anything other than “doom and gloom” in the American business world. Indeed, the economy has taken its toll on many businesses. However, studies show that during an economic downturn, entrepreneurial activity typically takes off and provides ample opportunity for those individuals and organizations who are willing to “take a chance” on their own. Charleston-based lead generation company, Franchise Clique, has decided to corner the market, finding success both as an entrepreneurial organization and helping other potential business owners find their footing.

Franchise Clique, founded by company CEO David Schwartz in 2009, entered the market at the height of the recession. However, Schwartz was confident in his ability to take the knowledge and expertise that he had acquired working at a current lead generation competitor, as well as his understanding of the publishing industry, which he obtained during his work at several national magazines, and combine it with the implementation of technology that contributed to the success of the online education industry. Franchise Clique was born.

Franchise Clique works to connect franchise and business opportunities to entrepreneurs and investors who are interested in starting their own companies. The organization develops the highest quality lead generation efforts through proprietary technology and industry expertise.

“I spent the better half of the last decade working for some of my current competitors,” stated Schwartz. “Ultimately, through my prior lead generation experience and the technology that I bought, I decided that I could take what I learned and not only create a company with it, but also help other entrepreneurs attain their dreams of being in business for themselves. The mere fact that this all happened to hit during an economic recession is secondary. To the business owner who truly wants to succeed, nothing is going to stand in their way. That is the belief that I bring to the office everyday and thankfully, I have a staff who subscribes to that mantra, too.”

Franchise Clique, since its inception, has quickly become the premier provider for the best leads in the franchise industry. The company offers an unparalleled advertising opportunity to clients and gives potential business owners the access to search a unique technology platform for the franchise or business opportunity they might be interested in pursuing. It is this multi-faceted platform that makes the company so distinctive as it appeals both to the franchise industry and the franchisees who are looking to buy-in to a business opportunity.

“Franchises are a very popular opportunity amongst entrepreneurs as they come with a readymade business plan and product. You are not recreating the wheel, you are getting to work with a proven product, but you still have the benefit of being in business for yourself and calling the shots,” stated Schwartz. “I believe that model is one of the reasons that we have been successful in such a short amount of time. People who are sick of putting up with corporate red tape are looking for a different direction, and it is this group who are incredibly interested in the opportunity a franchise presents. Franchise Clique puts these people in touch with the best franchise opportunities available today.”

Franchise Clique advertises for hundreds of franchise opportunities in a variety of industries. The company allows for nation-wide searching and offers entrepreneurs the ability to find franchise businesses based on how much they are willing to invest. The organization has projected a seven figure budget for their advertising efforts in 2011 and employs some of the most sought after and expert lead generation professionals in the industry today. The company can be found online at www.franchiseclique.com.

“What surprises people most about our service is the fact that Franchise Clique has over 400 advertisers, is the most heavily trafficked site in the space and that our organization goes above and beyond traditional franchise lead generation advertising,” commented Schwartz. “Instead, we take marketing efforts several steps further and advertise not only on the site, but off the site as well. We do this through expert search engine optimization, ad networks and social and affiliate networks. This is what makes Franchise Clique unique.”

ABOUT:
Franchise Clique is a highly successful lead generation company working within the franchise industry and based in Charleston, South Carolina. Founded in 2009 by professionals who have spent the last decade working within the lead generation industry, this directory utilizes the most advanced and effective lead generation technology available on the market today. Franchise Clique is the only Google AdWords certified company in the space.

The use of this technology by advertising and online lead generation gurus is what sets Franchise Clique apart from the other companies in the industry. Franchise Clique has found creative ways to implement this groundbreaking technology and has brought the opportunities realized by this creative new way to generate leads to the attention of the public at www.franchiseclique.com.

Now the leading source for reliable franchise leads, Franchise Clique can be contacted at 877-252-2340 or info@franchiseclique.com. For more information or a sample copy, contact Franchise Clique at 877-252-2340 or info@franchiseclique.com. Franchise Clique can be found online at www.franchiseclique.com.

October National Sales Meeting

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On Tuesday, October 25, FranchiseClique held a national sales meeting at our headquarters in Charleston, SC. Department heads and regional managers from around the country gathered together to discuss ideas and some exciting new features that will be rolling out soon. Dave Schwartz, CEO, was quoted as saying, “It was a wonderful opportunity for the whole team to come together and collaborate.” Another national sales meeting is scheduled for November.