Tag Archives: franchise

Get LinkedIn: How Franchise Professionals Should Be Using The Networking Site

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This month I have been paying a closer attention to the way in which franchise professionals utilize social media platforms. Specifically this week, I wanted to take a closer look at how LinkedIn is being used in the franchise industry. LinkedIn is a hot topic in the social networking realm right now. Everyone wants to know how to best leverage LinkedIn for their various needs. Franchisors, franchisees, and suppliers all see opportunity in the networking site, but many question how exactly they can use the platform to their benefit.

With a database of more than 238 million individuals, LinkedIn provides a great pool of prospective franchisees and customers. How can franchise professionals tap into this resource? They can start with their profile page. A new article in Franchising World’s November issue gives some tips about how you should go about revamping your page. First, look at your page from an outsider’s view. Does it read like a resume? If you’re seeking employment, that is one thing. But if you are not, it may be time to rewrite your profile to target whichever prospect or customer or prospective employee that you would like to engage.  People are using LinkedIn to better know you. You must actively choose a message: what do you want people to know about you and your company?

The article says that as you read through your LinkedIn profile, you must ask yourself whether your profile answers these questions that the reader may have:

–          Should I pay this person money?

–          Can I trust this person?

–          Can this person help me with my objectives (franchise ownership, employment, doing business)?

–          What benefits does this person and his company provide?

–          Does this person have the ability to help me make a significant decision?

–          Does this person look trustworthy and credible?

 

What is all really comes down to is making your profile a welcome mat to your company. You want to seem approachable, communicable and transparent. People want to do business with people they like and feel at ease with. Let your LinkedIn profile be a peak into your company’s missions and future goals. What LinkedIn tips do you have for fellow franchise professionals?

How to Utilize Social Media to Market Your Franchise

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Though every franchise business is different, every successful franchise has one thing in common: an effective and pervasive marketing strategy.

And while much can be said for classic marketing materials (from billboards to print ads to television commercials), social media has begun to transform the entire face of franchise marketing. From Twitter to Facebook to Tumblr to Vine, social media has created a universal and easily accessible platform upon which committed franchise businesses can both broaden their reach and establish their brands.

 

Here are three ways that your business can utilize social media to market your franchise brand:

1. Match your franchise to the network: Start by learning all you can about each social media platform to help you decide which specific networks will benefit your business the most. Then, choose only three. It may be tempting to incorporate them all, but when it comes to social media, your goal should always be to do fewer better.

2.  Establish a presence: Once you’ve selected your platforms, work on establishing a presence. Make sure that when you start posting or tweeting, you do it regularly: create a schedule and stay consistent. Consider who your audience is, what your brand is built upon, and aim to engage.

3. Never forget your brand: Any franchise consulting professional will tell you: always stay true to your brand. While some of your franchise locations may have different social media teams, make sure that every profile – from Google+ to Instagram – is representative of your brand as a whole. Above all, ensure that every post, tweet, and picture portrays your business in a positive, appropriate, and kind light.

 

When you make the decision to incorporate social media into your franchise marketing plan, you’re taking a definitive step toward developing and fostering an impressive online presence – one which will help you successfully establish your brand. Learn how to create a successful marketing plan alongside a dependable franchise consulting firm today! 

 

A Conversation with Luke from Mighty Kicks Soccer: A Franchise Investment Worth Checking Out

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This past week I spoke with Luke Vercollone, the president and founder of Mighty Kicks Soccer, a mobile soccer program designed to build motor skills, life skills, self-confidence and basic soccer techniques to children ages 2-7. The program brings soccer to where the children are, whether it is a childcare facility during the day, an after-school program at an elementary school, or other various locations in the community for home-schooled children and the general public. Mighty Kicks Soccer is unique in introducing sports and concepts of teamwork to children at a very young, impressionable age – and the coolest part? It’s a franchise.

Following Luke’s graduation from Seton Hall University (where he majored in Sports Management), he was drafted into the MLS and has been playing professional soccer since 2004. He is an NSCAA certified coach, with his USSF National B License and over 17 years of coaching experience. It was his coaching experience at other programs that inspired Luke to develop his own program.

I asked him how long after he began Mighty Kicks did he realize it had the capability to be franchised. Luke said “It wasn’t until I started the program in 2008 that I realized the program had potential to become a franchise. It was early in the first season; I immediately saw the popularity of Mighty Kicks and I realized there was a demand for this type of program and it was profitable.”

He went on to explain the unique aspect of this franchise, “Soccer is extremely popular, many other soccer programs play evenings and weekends, and we don’t compete with those programs. Mighty Kicks brings the program to the children. It’s, convenient, it’s economical, and it’s unique.” Mighty Kicks primarily focuses on preschool-aged children, at their preschools, where children can partake in the enrichment program on site during school hours.

Mighty Kicks Soccer is highly successful in developing many skills, including balance, agility, coordination, teamwork and good sportsmanship. Luke says “Our goal is to give young children an overall positive experience with sports, and specifically soccer. If they’re having fun, they’re learning. If they are enjoying soccer, they are more likely to play it in the future.” Even beyond the basic skills Mighty Kicks Soccer helps children develop, he says “We are indirectly teaching them life skills. We provide them with a positive experience, and keep them active.”

After speaking to Luke, I was very interested in checking out the benefits of franchising with Mighty Kicks Soccer. There are many: including a high profit margin with little overhead to maintain, flexible and family friends work hours, tax benefits, saved time (not wasted on the learning curve), as well as the enjoyable and rewarding work that makes a difference to children in the community. There are many other benefits one can receive when franchising with Mighty Kicks Soccer and you can check the rest of them out here.

And Luke’s message to those interested in franchising? “I think we have the greatest value.  As a new franchise, we are eager to bring on quality franchisees. If a candidate is interested in sports, in kids, and in business, this is a great investment.” Luke says this is an “Unbeatable value with a great investment opportunity.” I most certainly agree.

Hyperlocal Marketing: What is it and how can it help your business?

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There has been a lot of talk recently in the marketing world about a new concept: hyperlocal marketing technology. Hyperlocal marketing uses the GPS feature and a mobile app on your smartphone to send targeted messages from a nearby franchise. The marketing is hyperlocal because the messages are for a small, specific area. This specific area can be specified through setting virtual perimeters around a specific location, an action referred to as “geofenching”.

Geofencing technology allows businesses to track when customers enter a defined area nearby their location through the GPS software on a person’s smartphone.

This technology means big things for a franchise.

Say you’re a Papa Murphy’s franchise in the Charleston,SC area. You can set up specific perimeters around your location so that when someone enters your virtual “fence”, you can send that discounted pizza coupon directly to them via their mobile phone. As they are within say one mile of your business, they will receive an alert on their phone with the pizza coupon and, hopefully, stop in at your shop. The key here is that these are also customers who have opted-in to receive offers; therefore, you are reaching a market of people who are already interested in special deals and offers.

The rapid growth of smartphone technology has delivered an entirely new platform to marketers. Businesses are now reaching customers in ways never thought possible in the past. How can this be translated to your business?

What are your opinions on hyperlocal marketing? Do you think that this could lead to an overflow of information to customers, causing them to become disenchanted, or is it an effective marketing tool that has an ever-growing presence in our future?

Are You Using Environmentally Responsible Pest Control Services?

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Are You Using Environmentally Responsible Pest Control Services?

It is not breaking news that many of the products that are used for pest control in our homes are toxic to both humans and pets. Most people are willing to compromise the health of them and their family members for pest elimination when in actuality there are health conscious and eco-friendly ways to rid their home of unwanted creatures. LadyBug Eco-Friendly Pest Control does just that. The company has over 23 years of pest control experience and use products that are entirely National Organic Program (NOP) compliant.

The main product that LadyBug Eco-Friendly Pest Control uses is called Diatomaceous Earth which, once refined, resembles talcum powder. The powder is made from one-cell plant organisms extracted from the bottom of large bodies of fresh water. This natural ingredient kills pests like roaches, ants, crickets, spiders and scorpions without bringing harmful chemicals inside of your home.

Is there an environmentally responsible pest control service in your area?

Read on if you are interested in this eco-friendly franchise opportunity!

 

Lady Bug Eco-Friendly Pest Control  Franchise Specifics:

Benefits Of Unit Ownership With Lady Bug

  • Life-Style Opportunity (M-F 9 to 5)
  • LOW Unit Investment Of $30,000 Per Unit, 2nd ½ price
  • Fast ROI With HIGH Net Return
  • 1 Truck/Route With 300 Monthly Customers =$150,000
  • A Unit Can Have Multiple Truck Routes!
  • Pest Control Operation – Repeat Monthly Revenue
  • All Training At Corporate Office For Unit Owners

Benefits Of A Regional Developer

  • Multiple Revenue Streams
  • Revenue From Their Own Unit
  • Unit included In The RD price
  • Revenue from Selling Units & Collecting Franchise Fees
  • Developing Territories & Selling Customers to Units
  • Receiving Royalty Stream
  • All Training at Corporate Office For RD’s

Unit Investment

  • $30k Franchise Fee
  • Capital $40,000+
  • 70k Total Invest
  • 7-10% Royalty
  • 2% Advertising Fund

Unit Numbers

  • $150,000 Revenue Per Truck/Route (300 customers)
  • 1 Unit Can Have Multiple Trucks/Routes
  • Avg. Pest Control Service $45 rate
  • Up To 50% Net Profit

What is Social Franchising?

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The success of franchising comes from the transfer of knowledge and experience from one successful enterprise to another. With an established business concept, as well as support and training, a franchisee can quickly become successful thanks to the foundation upon which his or her business is built. While with most commercial franchises the goal is to maximize profits, social franchises use the principles of franchising for a social goal.

What is social franchising and how does it differ from commercial franchising?

Social franchises are driven by social goals, rather than profit. While the franchise does make profit, this profit is used to develop its social aims. Social aims can include food security, poverty alleviation, or environmental conservation. According to the European Social Franchising Network (ESFN), a social franchise should be a social enterprise, and  have the four following characteristics:

  1. An organization that replicates a social enterprise business model – the social franchisor.
  2. At least one independent social franchisee that has been replicated by the social franchisor.
  3. A common brand under which the social franchisees operate.
  4. An interchange of knowledge between members.

Social franchises can operate in various ways, but generally a social franchisee pays the social franchisor a fee for their support. Differing from other non-profit charities and foundations, where most of the funding comes from grants and personal donations, social franchises use the sales of their successful business model to create a better world.

For example, Community Renewable Energy (CoRE), a European social franchise, helps communities develop their own renewable energy systems to generate community income and address climate change. The franchise does so through working in partnership with a specific community, where the community is not charged for CoRE’s work, but rather as a stakeholder in the the renewable energy systems, where they take a share of the profits. This share is then used to help the next community. The social franchise essentially supports their members by providing “technical skills, shared services, and replicable models for developing renewable energy systems.”

Are you familiar with any social franchises in your area? Please feel free to comment below!

Virtual Expo Asks the Tough Question: Is Business Ownership Right for You?

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North America’s Leading Career and Franchise Business Coaching Company, The Entrepreneur’s Source®, Fuels Dreams of Business Ownership with “Start a Business Weekend” Virtual Franchise Expo July 25-27

The nation’s leading career and franchise business coaching network, The Entrepreneur’s Source® is hosting its virtual Start a Business Weekend® expo July 25-27, 2013 from 10 a.m. to 7 p.m. EDT. The virtual expo offers current and aspiring entrepreneurs the opportunity to explore business opportunities and gain advice from experts – all from the comfort of their home or office.

The Start a Business Weekend expo allows attendees to “walk” into a digital Exhibit Hall and visit the booths of more than 90 of the nation’s hottest franchise concepts. Participants can chat live with representatives about a variety of different franchise brands, learn how to finance their new business, attend keynote presentations, and download informational resources. Business coaches from The Entrepreneur’s Source will be available to help would-be entrepreneurs determine if business ownership is right for them. After attending a Start a Business Weekend expo, 95 percent of participants end up discovering options they admittedly would have never looked at on their own or would have previously dismissed.

 

“Many people would love to start their own business, especially with the job market moving towards part-time work. The problem is, many people don’t know where to start or are unsure of the skills needed to run a business,” said Brian Miller, COO of The Entrepreneur’s Source. “Our free Start a Business Weekend expo asks the hard hitting question: is business ownership right for you? By the end of the three day event, participants will have that question answered and the tools and guidance necessary to start their entrepreneurial journey.”

 

The Entrepreneur’s Source has more than 30 years of experience in helping make franchisors and their franchisees more profitable. With more than 230 offices in the United States, Canada and the UK, the company presents prospective franchisees with new business opportunities that complement their goals, needs and expectations, while delivering franchisors the right individuals to grow their concepts. Additionally, the company also offers business-coaching services to help franchisees advance, improve efficiency and increase the return on the investment made on their franchise business.

 

Registration for the SABW Expo is currently open, with no registration fee, at www.StartABusinessWeekend.com. For more information about The Entrepreneur’s Source and business coaching support, visit http://www.entrepreneurssource.com/.

 

About The Entrepreneur’s Source
The Entrepreneur’s Source is North America’s leading career and franchise Business Coaching Company dedicated to the entrepreneur, with more than 230 offices in the United States, Canada, and the UK. Dominating the $1.5 billion dollar Business Coaching/Consulting franchise market in North America, the company offers a full range of services to individuals seeking alternate career options and to franchise businesses looking to increase performance. For more information about The Entrepreneur’s Source, please visit http://www.EntrepreneursSource.com/. 

 

The Entrepreneur’s Source and Start a Business Weekend are trademarks of TES Franchising, LLC.  All rights reserved.

Mobility: A Time-Tested Specialty and an Alternative Entrance into the Senior Market

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Headquartered in Wilmington, North Carolina, and sweeping its way across America, 101 Mobility is one of the nation’s largest providers of mobility solutions and one of the most exciting alternative opportunities for entrepreneurs seeking out their niche in the senior boom.

101 Mobility sells, installs, rents, and services a complete line of home health, mobility, and accessibility products for the elderly and disabled. From stair, porch, pool, and auto lifts, to ramps, bridges and walkways to power scooters, safety baths, and more, they service residential and commercial clients alike and are the top dealer of many of their products’ manufacturers.

In an industry historically predominated by “mom and pop” shops and anonymous online firms, seniors and their caretakers often don’t know who to trust for professional and reliable mobility products and aren’t aware of the broad variety of mobility solutions available. As one of the first nationally franchised organizations of its kind, 101 Mobility has been leading this specialty into the 21st century.

101 Mobility’s is a scalable business model designed to grow with your operation, and can be launched in 90 days or less. Their franchisees receive comprehensive training, protected territories, established relationships with equipment vendors and core national accounts, marketing assistance, and their unparalleled, all-inclusive “Mobilink” business operating system.

101 Mobility is on the move and is seeking motivated entrepreneurs who can help them reach their national goals. If you have strong sales and marketing skills and are shopping for solid alternative options in the senior market, consider the time-tested specialty of “mobility” and contact their franchise development team today.

To learn more about this up-and-coming franchise opportunity, please visit: http://www.franchiseclique.com/franchise/101-Mobility.

Licensing Opportunity Profile: Save-A-Lot Food Stores

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Save-A-Lot is the nation’s leading hard discount grocery chain with over 1,300 stores across the U.S. and Caribbean. Approximately 70% of these locations are owned and operated by individuals or corporate entities under Save-A-Lot’s licensed retailer program.

Their business model is designed to help retailers succeed and compete effectively in the grocery industry. They combine the expertise of the nation’s second largest grocery chain under a single banner with the unique talents of licensed operators. Save-A-Lot is focused on driving down costs to give their independently owned retailers a competitive edge.

 

  • Smaller, Efficient Stores: The average Save-A-Lot store is 15,000 square feet – much smaller than a traditional grocery store. This reduces startup costs, inventory, occupancy and other operating costs.
  • Hard Discount: Save-A-Lot carries the food items shoppers buy most often. By offering a carefully selected assortment of approximately 2,000 grocery items, they create unparalleled efficiencies throughout the supply chain, enabling their retailers to offer customers the lowest prices possible.
  • Save-A-Lot Exclusive Brands: Over 70% of their store is devoted to their own exclusive high quality brands. These trademarked brands offer substantial savings because they don’t carry the costly advertising expenses built into national brands.
  • Buying Power: Their large network of stores and the consolidation of entire categories into single items give Save-A-Lot incredible buying power.
  • Handling Efficiencies: Products ordered from one of their 16 dedicated distribution centers are shipped and merchandised in custom cartons that make stocking much more efficient, cutting labor costs and streamlining operations.

Save-A-Lots are not franchised. Their retailers operate under license agreements and adhere to company operating standards, building design, equipment criteria and merchandising concepts. This helps ensure consistency and success across their network of licensed and corporate stores. They provide ongoing services such as training, retail accounting, advertising and operations consultation. Our goal is to help you succeed.

 

Save-A-Lot welcomes the opportunity to further discuss their unique business opportunity regarding owning and operating a Save-A-Lot food store. To learn more, please fill out the form here: http://www.franchiseclique.com/franchise/Save-A-Lot-Food-Stores.

A Healthy Choice: Wok Box Fresh Asian Kitchen

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There are plenty of lunch and dinner choices to make when you’re looking for Chinese food, Japanese dishes and other Asian food specialties. As a franchise operator, wouldn’t it be convenient if your customers could find all of their favorite Asian dishes and other exciting new specialties under one roof?

Wok Box Fresh Asian Kitchen has put together a delicious variety of flavorful and healthy meal choices from popular Asian regions all in one menu. Expect favorites from Thailand, Malaysia, China, Singapore, Vietnam, Japan and many more. Wok Box Fresh Asian Kitchen’s lunch and dinner selections are made to order with fresh ingredients and unique sauces made exclusively for the Wok Box in their test kitchen.

The Wok Box pioneered the concept of freshly made pan-Asian food in Canada and packaged it in a quick serve restaurant model that fits into 1,200 to 1,500 square feet. Their growth has attracted abundant interest from would-be franchisees across Canada, resulting in more than 70 stores opening in three years.

Their diverse menu selections appeal to many tastes and attract both lunch and dinner customers. The restaurants are designed to create a comfortable, pleasant and unique Wok Box experience, encouraging customers to return often. But why limit your opportunities to serving dine-in customers only? Their Group Share menu selections encourage family style dining that easily lends itself to take out ordering too. Their customers enjoy the convenience of picking up their favorite menu items on their way home, so they can serve their family with practically no effort at all. Boost your sales further with Wok Box’s extensive catering menu. Give customers the opportunity to think of you when they need to cater a family gathering, business meeting, birthday party or sporting event.

With a management team boasting many years of practical hands-on experience, the Wok Box offers comprehensive support to its franchisees, starting with helping you understand how their markets are laid out, and then guiding you through the real estate process where you choose your store location. They will make sure you build a beautiful store complete with their interior designs and colors, tiled walls, big screen televisions and a unique and inviting kitchen design.

 

To learn more about the Wok Box franchise opportunity, please click the following link: http://www.franchiseclique.com/franchise/Wok-Box-Fresh-Asian-Kitchen.

Franchise Profile: The Grout Medic

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The Grout Medic, in response to exploding customer demand, was founded under the commitment that their company could provide customers a viable, long term, cost effective, alternative to replacing tile and grout.

 

The Grout Medic is the leading grout & tile restoration franchise with over 40 locations across the US. Their franchise owners come from all walks of life, but they all have the same common goals; to gain control over their future and provide a better lifestyle and opportunity for themselves and their families.

 

At The Grout Medic™ their goal is simple – To create an opportunity to allow motivated, hardworking, business-minded individuals a low cost, high margin path to success. In doing so, The Grout Medic™ has become a leading grout and tile repair service with a cost effective, highly profitable, operating system offering a valuable service to their customers with very little competition. The Company’s foundation is based on solid business principles, extensive training and post operating support and, most of all, their experienced and dedicated people.

 

 

The Grout Medic Difference:
The Grout Medic has an industry leading approach to grout and tile restoration which has been one of the major factors in its success. They use exclusive equipment including their vapor machine and electric grout removal tools, as well as techniques and exclusive product lines to position The Grout Medic as the leader in the industry. The Grout Medic also employs a number of “green” practices in line with the current consumer demand.

 

To find out more about this amazing franchise opportunity, please visit the following link: http://www.franchiseclique.com/franchise/The-Grout-Medic. An online form may also be submitted for more detailed information.

Women and Franchises: how to pick the best one for you

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Every woman is unique. If you have made the decision to be self-employed, but are still mulling your choices, consider opening a franchise. The multitude of possibilities out there means that there is bound to be a franchise that’s right for you and reflective of your unique personality. There are many steps to think about, so let’s dive right in.

 

What kind of franchise opportunity should you choose?
As a woman choosing the best opportunity to pursue, maximize the benefit of your point of view- the woman’s point of view that is. There are plenty of business avenues where your perspective as a woman gives you a competitive advantage. From automotive maintenance to home maintenance, women have their own perspective on researching and buying a product or service. Utilize this and your sales will benefit as a result.
Some of the specific franchise areas that would benefit from a woman in charge are:

Women’s fitness;
Women’s dietary supplements;
Women’s health products or services;
Fashion retailer;

The list above is intended to get your ideas flowing. Knowing what a woman wants with regard to certain products is a valuable viewpoint for most business ventures, so take this knowledge to the next level with the following step.

 

Stick to your strengths!
Next, consider your strengths and abilities. You want to match your talents and interests with the franchise that makes the most sense for you.

 

Consider these questions:

Is there an area in which your friends always ask you for advice?
Did you gain expertise or a skill-set in a previous job?
What are your interests and passions?

 

Keep your strengths in mind when shopping for a franchise. You want to be in a business that you enjoy and will stick with.

Make a list of your top 5 choices, and then contact them –
Contact the franchisors (the owners selling you the franchise rights) that interest you the most. Emphasize any management and sales experience that you have. Making sales is the heartbeat of any franchise, so align your passion for the product with your previous experience and skills.

 

Balance –
If you have a family or other responsibilities, look into franchise opportunities that allow you to better balance the work and home aspects of your life. A franchisor should help you establish whether opening a store an acceptable distance from your home is feasible. Business planning and education are part and parcel of buying a franchise, and the franchisor should help you in this regard.

 

Startup cost and experience-
Each franchise has a cost to buy into the opportunity. Evaluate your top choices, keeping in mind the amount of your initial investment. Ask about how other franchisees are faring, sales-wise. This will help determine the length of time it may take to get back your investment, as well as giving you a snapshot of the health of the company. A strong record of sales will help reduce your risk. Remember to ask the franchisor about any previous experience that is required.

 

Get Started –
Prospective entrepreneurs have many resources at their disposal. Businesses ranging from unique candy and fashion retail to educational services and tax preparation await those women motivated to become successful owners of a franchise. To learn more about these and other franchise opportunities available, please visit www.franchiseclique.com.